The Cherubini Company https://cherubinicompany.com Marketing, Advertising, and Website Design Agency Mon, 27 Jan 2020 22:47:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.1 https://cherubinicompany.com/wp-content/uploads/2019/10/cropped-Asset-1-32x32.png The Cherubini Company https://cherubinicompany.com 32 32 Marketing, Advertising, and Website Design Agency The Cherubini Company Marketing, Advertising, and Website Design Agency The Cherubini Company https://cherubinicompany.com/wp-content/plugins/powerpress/rss_default.jpg https://cherubinicompany.com Housmith.com Website Gets a Home-page Makeover! https://cherubinicompany.com/housmith-com-website-gets-a-home-page-makeover/ Thu, 19 Dec 2019 14:52:27 +0000 https://cherubinicompany.com/?p=635 The post Housmith.com Website Gets a Home-page Makeover! appeared first on The Cherubini Company.

I am always amazed but completely understand why this industry falls short when it comes to website design.  They are focused on their clients and do not take the time to showcase themselves.  The problem here is most potential clients are going to research you first if you are not a direct referral and you …

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The post Housmith.com Website Gets a Home-page Makeover! appeared first on The Cherubini Company.

I am always amazed but completely understand why this industry falls short when it comes to website design.  They are focused on their clients and do not take the time to showcase themselves.  The problem here is most potential clients are going to research you first if you are not a direct referral and you want to put your best foot forward!

Blake took the lead on this project and the client couldn't be happier!  What a difference a change in design and photos can make!

NOTE: drag the arrows in the middle of the images below to scroll left or right to see the 2 looks.

Would you like to see it live?  Visit their website at: https://housmith.com

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How We Doubled This Small Town Dentists New Patients From 80 To 160 New Patients https://cherubinicompany.com/how-we-doubled-this-small-town-dentists-new-patients-from-80-to-160-new-patients/ Tue, 06 Aug 2019 23:26:38 +0000 https://cherubinicompany.com/oxygen/?p=106 The post How We Doubled This Small Town Dentists New Patients From 80 To 160 New Patients appeared first on The Cherubini Company.

Meet Dr. Dean.  Dean is a long time dental practice owner from a family of dentists.  He is in a small town with some new competition from the national chains and was seeing his numbers dwindle. We asked about what he was doing to get new patients in the chair and he said “as far …

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The post How We Doubled This Small Town Dentists New Patients From 80 To 160 New Patients appeared first on The Cherubini Company.

Meet Dr. Dean.  Dean is a long time dental practice owner from a family of dentists.  He is in a small town with some new competition from the national chains and was seeing his numbers dwindle.

We asked about what he was doing to get new patients in the chair and he said “as far as marketing goes, we were lost”.

Yes he is a long time dentist. 

Yes he is very successful. 

Yes he has “done it all”. and YES, he was LOST!

Sound familiar?

They had run their own ads.

Had a social media company post “generic” things like “Hey, It’s national chocolate day”!  …wonder why that one didn’t bring in new patients?

Oh yeah, and search engine optimization… etc.  Tried everything.

Dr. Dean said, “we spent a lot of money with very, very little results”.

Then he made me smile when he said he got “much more results from what you all have done than anything I’ve ever done before”.

From 80 new patients to 160 new patients over the same time period.  BOOM!

Watch him below and listen for yourself.

If what we offer interests you just reach out.

Transcript:

And then I ran a report I think we started in October or there about, right. October to this time. And I just looked at new patients and it like doubled it. We were like at 80, that same time period the previous year and 160 something. Awesome. Yeah. So I mean we’ve done some other things with some of that it definitely helps. Yeah. Okay. Great job.

Well, as far as marketing goes, we were lost. I mean, we shouldn’t be lost. We’d still got patients because of insurance. I’m on their plan. So, you know, I would ask you, how would you, how would you choose our office? Well, I looked on a sheet and there your name was, I live across the street, ya know, so here I come. You know, these ads that you all do, they kind of meet me sort of beforehand and I think most people about to, yeah, get more of a get to know you.

Yeah. Yeah. They just, um, they kinda are the people who have come from the ads and they’re like, well, that’s really cool. You look like a interesting guy and it looks like y’all had fun or something.

I actually use one of the messages to your Facebook as a way that we promote ourselves because one of them has been a long time ago said I love your ads. You know as people that are running ads, most people hate ads. Yeah. Cause they’re intrusive. But you know, the pictures you guys had were perfect cause it can see your personality. And we say it all the time that people buy from people they don’t know you. It’s hard to buy but they get to know you.

Before The Cherubini Company, what marketing were you doing and how did it work?

We had done, um, what had we done? You told us a little bit about it. Yeah. Now, now it’s like I’ve lost it all. You were stuck in a contract. Yeah. We had some contracts with sort of Facebook or social practice and they would post these things like you know, today is national chocolate day, you know, really generic things really. And, and you know, we, we would see, nobody would click on it.

We got no, no, nothing from it. You know we had one week that that one company, they were always working on in our, um, website, you know, the SEO, you know, search engine and code words or whatever you were to your keywords or whatever. We’re always working on that, that that’s really important. You know, you got to get to the top of the list and, you know, but we kept on saying, well, there’s only three names on the list, in Sunbury, it really doesn’t matter a whole lot. You’re at there, you know, whether you’re one or three, you know, they’re gonna probably click on you. So that, that really.. so, We spent a lot of money with very, very little results now, much more results from what you all have done than, than anything I’ve ever done before. Right. To hear that.

If somebody is on the fence about working with us, what would you tell them?

Give them a chance. You don’t sign a year long contract. Right. Cause I recall he has no contracts. Let them show Ya. No big deal. Don’t worry about it. It’ll happen.

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How We Got This New Dentist From 20 New Patients Per Month To 61! https://cherubinicompany.com/how-we-got-this-new-dentist-from-20-new-patients-per-month-to-61/ Tue, 06 Aug 2019 22:17:23 +0000 https://cherubinicompany.com/oxygen/?p=98 The post How We Got This New Dentist From 20 New Patients Per Month To 61! appeared first on The Cherubini Company.

Meet Dr. Ryan. Dr. Ryan is a dentist in Grove City, Ohio.  He just opened a brand new practice in August and was growing.  Sloooowwwly. Going slow sucks! We helped Dr. Ryan go from 20 new patients per month to 61 new patients every month in just 30 days!  This forced him to have to …

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The post How We Got This New Dentist From 20 New Patients Per Month To 61! appeared first on The Cherubini Company.

Meet Dr. Ryan.

Dr. Ryan is a dentist in Grove City, Ohio.  He just opened a brand new practice in August and was growing.  Sloooowwwly.

Going slow sucks!

We helped Dr. Ryan go from 20 new patients per month to 61 new patients every month in just 30 days!  This forced him to have to hire new staff to take care of the influx.

Now he’s doubled his staff and increasing his campaign and working toward being famous and the top dentist in his area.  ?

Watch this case study as I break down his campaign, his numbers and you’ll even hear directly from him what he thinks about these ad campaigns that no one else has been able to figure our for him.

He said he paid “almost $7,000 per month for a radio ad that brought nothing”

… yeah, we can top that! ?

Enjoy!

Transcript:

This is the story of Dr. Ryan. W Ryan is a new dentist, a newer dentist. He’s only been doing practicing dentistry about five years, fresh out of Ohio state. Um, started a brand new office built from scratch in August of 2018.

He was growing slowly. He has a great location and he, we had been in contact with him and we want to share this story about where he was and where he is now and where we think he can go. So Ryan was doing radio advertising. As everybody knows, if you open up a door and as a dentist or any business, you’re going to get a whole bunch of people knocking on your door, sending you stuff about wanting to do marketing. He tried it all. He was spending almost $7,000 a month for radio ads, nothing to show for it. He was getting about 20 new patients a month, which was mostly based off of his location. He’s in a high traffic location. Everything was going great. He just thought that was the way it was going to be. He was just going to grow slowly but going slow sucks. So we finally got ahold of him, he got ahold of us and we put together a little campaign the way we do things. And in February he had almost 20 new patients. We started at the very last day of February, I think in March he had 61 new patients in April. He had over 60 new patients and may get 60, You know, that’s the way it works.

He is actually ready to, I think he’s going to double his staff because he can’t handle anymore. And then he is going to ratchet up his ad campaign, which is going to fill him completely up. So I want to show you a few things. This is just going to, it’s like a quick case study. We’re going to walk you through some of his results. Uh, results vary. This is how we do things. So this right here is his landing page. We do really simple landing pages. We have specific ways we do things to generate leads. And as most people will figure out, everybody in my industry talks about selling leads. We do too, but we know actually what he wants our patients in the seat. So we deliver over 60 new patients to his office every month. Uh, we get a lot of leads and phone calls, but these are actual people butts in the seats.

So we do these little landing pages, we run ads to them.

dentist landing page
Simple Landing Page

Here’s a look inside of our ad manager. He is a little bit different. Like I said, this is not a conversion based lead campaign. It is a more of a branding campaign. He was brand new. We had to get his face out there and we are making him famous and he’ll vouch for that because he’ll say people all the time, I saw your ad, I saw your ICU everywhere. And that’s one of our goals. We want you to be everywhere. So this is Facebook. As you can see here. This is just, these are some of the ads we’re running. They’re very simple. Um, they are not discounts, they’re not coupons, they are just branding ads, making people aware of him. But we are still getting actual leads. We give them the option to get to become a lead on the ad even though that’s not it’s main intent.

Our dentist facebook ads
Facebook Ads Manager

But you know, we get 61 leads, 4,100 clicks. This is the reach and impressions the reach or the actual people. 61,000 people on Facebook have seen one of these ads and we have other ads, but just this ad campaign, um, 331,000 impressions, he’s becoming memorable. The crazy thing is the relevance score. Like I said, these are just branding ads with almost zero targeting. Facebook alone is trying to figure out who wants to see these ads and relevance scores. The lowest one is an eight. To me, that’s outstanding. People are seeing them a couple of times, you know, up to five times, which is is about as high as we want to go. You don’t want to get people tired of you, but you want to consistently show up in their feed to 41,000 clicks. We’re getting for 16 cents a click for dentists. I’m proud of that and a click through rate of almost 5% so again, a cold contact campaign.

Excellent results. In my opinion, this is our call system.  These are the people that are calling in to him directly from the ad. They are also able to find him on his own phone number, which we can’t track. We don’t want any part of that. But as you can see, you know these calls are coming in all over the his area. You know the longer ones. You can see our people probably setting appointments. We do record them. If he wanted, he can listen to them so he can hear what his front desk is doing, which if you’re not doing that, you’re losing money because your front desk, even if it’s a great person, are not doing their job. Just saying,

So this is our landing page. We got another 76 leads from there on, you know, 1.89% conversion rate going up. Not Outstanding. But again, this is a cold branding campaign awareness only and you can watch his full video here.

Landing Page stats
Landing Page Software Dashboard

This is our website. I’ll show you him. You’re about to hear exactly what he has to say about us. We also run some Google ads. We’re not doing it right now, but we’re getting ready to start this back up and we got another 64,000 people seeing ads like this pop up. They followed people all over the Internet, but the proof is in the pudding. This is our pudding. This is our opportunity database. This is every time somebody calls our tracking number or call or fills out a form to be contacted about having an appointment, we get a notification. We get a text that says, hey, somebody filled out the Dr. Ryan gets a text and if Dr. Ryan wants his face, his front desk, they can get a text. They also get emails. Every phone call, they get an email, every opt in form, they get an email.

Everybody is held accountable, so even the person that filled it out, we’ll get an email saying, hey, we’ve got your information. Here’s a little bit of speed. We start, we tell Ryan story about how he started and send them a few emails to get them to know him. This in turn leads to people giving him a phone call. So if they don’t, we capture, I’ve got this blacked out, you know, for privacy reasons, name, phone number, last name, all this stuff. Here is private information that we gather that he has. And then his staff calls them back immediately trying to set up an appointment, find out what they need. And if you know of an appointment is right, then they set that up. But as you can see here, we started on the first lead, came in on the 26th of February, and then on March here you can see in March, here are the leads that we got him just in March, I’m not going to count, but as you see we go down, down, down, come on, go down.

leads for our dentist
Dentist Leads

Those are the leads he got and he got 60 new patients. So you know, we can’t take credit for all of those, but we, you know, we tripled his business and his words. So you know, in April again you can see Lead, Lead, Lead, Lead Leed, these are phone calls and as you can see, they keep track. You can listen to the phone call right here. They can keep track of their follow up if they want to. They keep track of they scheduled or when they have to call back. This year is a, if it’s a new call caller, nobody that somebody who has never called before. So it’s true whether they answered it or not. Again, pay attention to your front desk because there’s a lot of calls that go in unanswered. Not with Dr. Ryan, but this is how we prove that what you’re paying for is worth it. And Dr. Ryan has now told us just this week that he is going to double his ad spend double campaign and we’re kind of see where that goes and it’s going to be a fun ride. So he is, like I said, he’s brand new, he’s in a big city suburb and he is growing and he is going to be a force because we are making him famous. So, and Ryan’s word, I’m going to leave you with him and I hope you enjoyed this. And this is Ryan.

So before working with the Cherubini Company
How was, how was the growth here?

Um, that was probably getting 20 new patients a month. I had a radio that was all over Columbus. Um, I was doing my own social media.

And I just thought that was the way I was going to be for a minute until things got some momentum. January, I didn’t do any paid marketing. I have 31 new patients just from my location or rebel. That’s good. That’s a lot. Well, February, February was a little bad because we were doing research. March I got blown out of water. I think I had like 67 new patients and that’s when I started panicking a little bit about hiring. So yeah, I don’t know what happened. Well I think I had about 60 yeah, that’s great. So, so you know what will happen when we double that we’ll run into like not I’m having to call people back and just looking bad. Yeah. Yeah.

And as I said, he’s not looking bad. He has set up his staff and he is getting ready to roll. So it is about nine days away from renewing his month where we actually ratchet things up and he’s ready to go and he’s going to crush it. So this is Pat Cherubini with Cherubini Company. Have a great day.

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Can There Be A Small Business Revolution? https://cherubinicompany.com/can-there-be-a-small-business-revolution/ Mon, 12 Nov 2018 23:13:02 +0000 https://cherubinicompany.com/oxygen/?p=92 The post Can There Be A Small Business Revolution? appeared first on The Cherubini Company.

Can the local businesses beat Amazon? Nope. And it’s all my fault! But maybe, just maybe, they can survive… ? But it will take a small business revolution. I am a hypocrite ? I make my living by marketing for small and local businesses yet I choose Amazon over the local shops in my community too much because …

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The post Can There Be A Small Business Revolution? appeared first on The Cherubini Company.

Can the local businesses beat Amazon? Nope. And it’s all my fault!

But maybe, just maybe, they can survive… ? But it will take a small business revolution.

I am a hypocrite ?

I make my living by marketing for small and local businesses yet I choose Amazon over the local shops in my community too much because its convenient and cheap. 

Way too much. ?

Don’t get me wrong, I support my clients 100%! I love them and am eternally grateful for every one of them.

I’ll fight you over them! 

When you buy from me I definitely buy from you, and I TELL EVERYONE ELSE TO BUY FROM YOU TOO with no expectation of the same (but that’s just me). But that’s not enough. I can do better.

I’m going to make it a point to get out and shop small and shop local first when possible even if its less convenient, even if they aren’t my client.

…YET. ? 

I’m not bashing Amazon. I’m in tech and they have built a great business by providing a great service. This is what is done to earn success.

One of my strengths is my “vision”.  (In my not so humble opinion ? My eye sight sucks from staring at this screen for 20 years but I can see the future, kinda. I can see what’s going to happen with these online behemoths and its not good. Really, it’s already happening and there ain’t no stoppin’ it!

The problem is Small Town USA isn’t paying attention. The town I live in is pretty much always 5 years behind (at least ?) and they don’t know what’s coming down the pike.

Or around the holler.

Or, yonder.

Or, over the crick. Or…

“I get all my business from referrals”.

Said every business that’s now out of business

I just want to help more businesses.  I want to help spark a small business revolution!  https://www.facebook.com/samueldonner/videos/2055737801416981/UzpfSTE1MzIyMzIwMTM6MTAyMTYxNTA3OTY3NTI2MjU/

It’s simple, if we don’t support the local mom and pops now they will keep disappearing. Towns will dry up and that’s not good for anyone. Except for the Amazons WalMarts and their stock holders.

Amazon is eating the big guys and gaining speed!

Toys R Us. Gone.
JC Penney. Closed 138 stores.
Sears / KMart. Closed 300 stores.
Radio Shack. Closed 1,000 stores!
The Limited. Closed ALL stores.

Every grocery store on Earth… you’re next!  Ever hear of Amazon Fresh?

Blockbuster… Netflix ate them.  Blockbuster even had the chance to buy Netflix for $50 million and laughed at them and turned it down.  Today Blockbuster is out of business, Netflix is worth $153 BILLION!  #dontbeadumbass

Payless Shoes and every local shoe store… Zappos zapped the shit out of them.  Poof!  400 stores gone.  Not out of business yet but treading water.

Realtors… Zillow and Trulia have plans to make you unnecessary.

Mortgage and loan officers… automated web apps are already cutting this industry deep.

Website designers… yeah, cheap and automated can already be found.

True, most of these services still suck a little but they are improving every damn day.  Are you?  Am I? 

Is your mom?  

UPS and FedEX… well… uhh… you’d better look out for a little new business service called SWA… “Shipping with Amazon”. You built their business by delivering their boxes and did such a good job that you taught them how to make even more money by eliminating you too.

By the way, I just got tired of typing these, there are tons more.

How many little guys are already gone or almost dead? ☠

How many restaurants in your town are NOT chains or franchises?  (side note, did you know McDonalds french fries have 19 ingredients?  WTF?  The local diner’s fries have 3 potatoes, oil, salt! #localisbetter)

How many clothing stores are not corporate?

Trends… pay attention!

So how do you help? Easy, just go out into your community and visit the smaller, non-chain, stores whenever possible. Even if you can order from Amazon in your underwear.  Don’t let them go under!  Don’t let them quit.

Can the mom and pop shop survive?

Usually, you will get better service and build a relationship if you take the time. Just don’t show up in your underwear.

We vote with our dollars and every dollar that stays local will help that local community no matter where you live.

One dollar at a time. ???

This has been done before

Beer did it. ?

Not that long ago there were only GIANT breweries. Budweiser, Coors, Miller and the like. That didn’t stop local craft breweries from stepping up their game and competing.

Offer a better product and great service to a local crowd and viola!  

#youcandoit

You can help. When you do get good service at a great local place, do them a favor and give them a shout out on social media.  If they run a special giveaway marketing event, enter it and share it. Tell someone. Tag them. “Check in”. Drop a review. Its hard for them to get the word out when even when they do have great service.  (pssst… hey, business owner… ask your customers for these things…. #marketingtip)

If you want them to survive they need a little help. ??? Or just picture your future when all you seem to say is “remember that one place…”

Outta Business
Outta business ?

You Can Help Local Businesses

? You can start by sharing this post with your favorite businesses to wake them up. Help them grow! ?

? HEY Business owners!!! You gotta step it up too or you’re gonna go buh bye.

What got you here ain’t gonna get you there. #timesareachangin

It’s not rocket surgery… ??

❓❓❓DID YOU MAKE ANY OFFERS TODAY❓❓❓

Your customers/clients/patients need your help, and you can help them and get paid to do it.  But you gotta let them know!  Uuh… marketing, DUH!

The old standby “word of mouth” is great but it’s stupid as shit to sit back and wait for someone to find out about you! ?#donybethatguyorgirl

Lots of free ways to do it like make a post on your website, post on your social media, ask for referrals, talk to people.  I repeat, talk to people.

Go ask who needs help.

Solve problems.

Get money.  #easypeasylemonsqueezy

Go ask for the sale!

If you don’t want to do it yourself or you just don’t have the time or knowledge to do it, hit me up and I can do it all for you and grow your sales with a consistent, predictable marketing system. (see what I did there?) ?

#shoplocal #momandpop #smallbusiness #entrepreneur#smallbusinessrevolution

Band together and save small town USA!  One Main Street at a time. 

Drop the name of your favorite local business in the comments!

#smallbusinessrevolution

Know a business owner that could use some help? Check out my free group where I teach some design, advertising, and digital marketing strategies, skills and techniques to help grow small businesses.

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Hitting New Records in a New Niche https://cherubinicompany.com/hitting-new-records-in-a-new-niche/ https://cherubinicompany.com/hitting-new-records-in-a-new-niche/#respond Mon, 04 Jun 2018 17:58:42 +0000 https://cherubinicompany.com/oxygen/?p=51 The post Hitting New Records in a New Niche appeared first on The Cherubini Company.

New client, new campaign, new niche… NEW RECORD NUMBER OF LEADS!!! And only 6 days in! I’ll tell you how many leads in a bit… you won’t believe the number, but I will tell you. Promise. But first… DO YOU EVEN COLLECT DATA BRO? Ya know, customer DATA. Name, email, phone number of your past, …

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New client, new campaign, new niche…

NEW RECORD NUMBER OF LEADS!!!

And only 6 days in!

I’ll tell you how many leads in a bit… you won’t believe the number, but I will tell you. Promise.

But first… DO YOU EVEN COLLECT DATA BRO?

Ya know, customer DATA. Name, email, phone number of your past, current and potential future customers.

Did you know data is more valuable than Bitcoin, oil, and GOLD?

All the huge companies are collecting data. Simple. Gather the data then market to it over and over. I call them all LEADS as in “leading to the next sale”.

Sales secret; the 2nd sale is easier to make than the first. If you have the data you can make another offer and get that 2nd and 3rd sale. And on and on.

This new client of mine is a large family business. Over 50 years old. Thousands of customers. Nationally known as a leader in their industry. Thriving.

But they want more. (I like that)

Yet… no data. No way to make offers to their potential, next, past or even best customers. No way to offer special promotions. No predictable way to INCREASE SALES.

They have a website.

Their social media (Facebook) is FANTASTIC!

Great posts.

Consistent.

Awesome engagement.

Raving fans.

Exactly how it should be done.

Yet, it was shrinking due to Facebook’s “algorithm”.

(tech talk for “You have to pay FB to get your own posts shown to your own fans” otherwise they just show the posts to a small percentage of your fans)

Back to the leads…

Ready for that number?

I’ll type it out so you know its not a typo.

Six Hundred and Eighty leads in 6 days! BOOM!

And they are even in their slowest month!

And we’re just starting. We are only in the testing and collecting stage. Just wait until we start selling. Not to mention their busy season.

This is a great case of “do it right first THEN ad the gas” with ads and blow it up!

You need 3 things to grow a business with sales funnels.

1. Gotta have a great product that you believe in.

2. Have an offer that converts.

3. Advertise that converting offer! (BOOM GOES THE DYNAMITE!)   

giphy

It only works in order. 1-2-3. Lots of businesses are starting at 3 with boosting or thinking their offer is “go to my website”.

GAG A MAGGOT!

Product – Everyone is selling something. Product, service, information, appointments, phone calls… If you don’t believe in it 100% why should your prospect? Here’s a hint, they won’t.

Offer – Your offer needs to hit your market right between the eyes in a way that they say yes when the time is right. i.e. If you are in a crowded mall full of prospects and you stand up on a chair and yell it out… and people buy it. That’s a good offer.

Expert tip: Once you get a good offer, you need to OFFER IT! Daily.

If you ain’t yellin’ you ain’t sellin’.

Thou shalt work the offer every day!

By the way… Why are you scared to post your offers on your personal wall? My guess is that you don’t believe in your product 100%.

Ads – This is the gas! If 1 and 2 are strong THEN the sky’s the limit. There is no marketing budget if these two are converting. A strong conversion rate should get you a strong ROAS (return on ad spend) and it works like this… spend $1 on ads and get more than $1 back in sales.

Got a shitty product or shitty offer? How about no offer? When was the last time you bought a bad offer?

If you have a poor offer or product, you can’t spend enough on ads to get it profitable. Get it?

BUT… Advertising good products with good offers… now we’re talkin scale city.

Recent numbers from another client… $16 to $1 return on ad spend. *results not typical but neither am I.

Question #1: If I gave you $16 back for every $1 you gave me… how many dollars would you give me?

Question #2: How many leads did you get in the last 6 days?

Question #3: Which question hit you the hardest?

Tough love.

If you think you are ready to grow and want to see if your business qualifies (lots don’t), hit me up and let’s start a conversation.

I’d love to help you either way.

If you skipped down here to see the number of leads… I’m not going to tell you! JK. I buried it in the middle of the post. Re-read it fool!

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After 21 Years In Business Cherubini Designs Becomes The Cherubini Company https://cherubinicompany.com/after-21-years-in-business-cherubini-designs-becomes-the-cherubini-company/ https://cherubinicompany.com/after-21-years-in-business-cherubini-designs-becomes-the-cherubini-company/#respond Sun, 11 Mar 2018 22:56:27 +0000 https://cherubinicompany.com/oxygen/?p=46 The post After 21 Years In Business Cherubini Designs Becomes The Cherubini Company appeared first on The Cherubini Company.

To be able to say Cherubini Designs has come full circle is an understatement.We are just starting a new chapter in our book of life and business. As I reflect back when we started our business Cherubini Designs 21 years ago I always come back to the reasons why.Was it money?  Well sort of but …

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To be able to say Cherubini Designs has come full circle is an understatement.
We are just starting a new chapter in our book of life and business.

As I reflect back when we started our business Cherubini Designs 21 years ago I always come back to the reasons why.
Was it money?  Well sort of but not exactly.

I always knew I wanted to do something creative and I loved talking to people.  Yep Type A here…if you know me you know what I am talking about!  Pat was a part owner of Boat Boys in Heath and we needed an income from me to get us by in the winter.  Boats don’t really run well in freezing weather and boy does Ohio have too much of that!  We KNEW we didn’t want to put Chase (our oldest son) in daycare so we had to do something.  We wanted at least 1 parent to be able to experience the milestones and be there for every sickness or school function.  It was just our choice and we were willing to give up money to do so.

So, Pat purchased the newest website design software on the market for me; Corel Website Design Suite.  Honestly, it was the ONLY thing on the market back then!  Heck, Yahoo was the only search engine and there were no joke only 2 entries per page or maybe 5 for a search.  Yep I am THAT old!

I began to teach myself design from a book that was 3 inches thick.  Again, if you know me I don’t read manuals.  It is easier for me to just dive in and play.  That is the artist in me!  So I started with friends and family sites to build my portfolio and that is all she wrote!

Ok, now what do we do?

I began cold calling and visiting local businesses sometimes with Chase in tow.  Newark is a small town where everybody knows everyone else and who doesn’t love a baby???  Not only are babies chick magnets they are business magnets too!

After a year and a half of this, it was finally time to really take our business to the next level and I needed Pat home to do so.  It took him all of 2 seconds to say yes and I now had a partner in the business and most importantly in raising our kids all day long!

We were able to now scale the company quickly by adding more auto dealerships to our list.  These brought us a monthly recurring income while I was gaining new design clients.  I won’t go into all the details but the years to come we would build a large portfolio and  start and develop online marketing at the same time coaching our boys and girl (yep 3 kids now) in almost every aspect of their athletic endeavors.

Yep we can honestly say we were there for them through it all.  Pat coached and went to almost every soccer, hockey and lacrosse game.  We were and are able to see every volleyball game even though my butt hurts to do so!  Who ever invented wood bleachers should be shot!  lol

So I guess I am saying we did it for time and family and lifestyle.  Money came too, not as much as we really would like but we live comfortably even though most of my family and friends haven’t a clue what we do.  They think we sit in the hot tub all day drinking margaritas.

Well, we do….have our staff meetings in our hot tub!  Our staff meetings are usually in the morning and evening which include our kids now.  Yep, they want to finally do what we do.  How freaking cool is that?

So this is why I say we have come full circle.  My oldest just turned 21.  My business just turned 21.  I used to haul him around with me to land and take care of clients.  I carried him around and now, he wants to carry on the business along with his brother.  So this is why we changed the logo and have a new website.

And so Chapter 2 begins….

Join us in our journey!  Tell us about yours or tell us what you really want to do.  Maybe we can help!  Lord only knows we have been through more ups and downs in the market and still survived.  Somehow we survived.  I think we were “Destin”ed to help others do the same.  Our picture is from my favorite Florida vacation spot Destin.  Our logo for this site and for the group encompasses what we love about Destin.  Join our group on Facebook at: Flipfloptribe.com

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If You Want Your Website To Rank… You HAVE To Be Mobile First https://cherubinicompany.com/if-you-want-your-website-to-rank-you-have-to-be-mobile-first/ https://cherubinicompany.com/if-you-want-your-website-to-rank-you-have-to-be-mobile-first/#respond Fri, 26 Jan 2018 10:37:34 +0000 https://cherubinicompany.com/oxygen/?p=81 The post If You Want Your Website To Rank… You HAVE To Be Mobile First appeared first on The Cherubini Company.

Pat here… I won’t say “I told you so… BUTTTT…” ???? I am starting to get notices that Google is officially RANKING BASED ON MOBILE FIRST!!! (started getting warnings 2 years ago!) Can’t believe it took this long. What does this mean? It means because, from my analytics, 80%+ of website traffic is from phones, Google now only cares …

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Pat here… I won’t say “I told you so… BUTTTT…” ????

I am starting to get notices that Google is officially RANKING BASED ON MOBILE FIRST!!! (started getting warnings 2 years ago!) Can’t believe it took this long.

What does this mean? It means because, from my analytics, 80%+ of website traffic is from phones, Google now only cares about websites that are mobile. (ie you don’t have to pinch and zoom to read your site on a phone, it automatically re-sizes to make it easy to read on a phone etc).

Resulting in sites that are not mobile friendly NOT BEING RANKED!!! In their words… Mobile-First Indexing. ?

In other words, if your competitor’s sites (all of them) are mobile and yours is not… you will be ranked UNDER ALL OF THEM. Soooooo… if you waited to upgrade your site things just got less “ranky” for you. Better get your web designer to help you out.

I recommend your friendly neighborhood web chick Angie Cherubini ?but her waiting list is about to get longer. ???????

Message her now! ?  https://www.facebook.com/messag…/t/angie.franciscocherubini/

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From Mr. Google himself:

Mobile first indexing enabled for [Your Website]

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version.

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In summary, Google ranks sites based off of LOTS of signals.  One of these signals that is becoming a very big deal is having your website be “responsive”.  That’s just fancy web designer talk for “it works on all devices”, or it adjusts to phones to make it super simple on them.

The reason is that Google wants its users to be happy with the results they give them for a search.  If you search for “web design in Newark, Oh” and it showed you The Cherubini Co and you clicked on it but it was not mobile friendly and you couldn’t read it or use it… What happens?  You leave!

If this happens over and over eventually you’ll stop using Google.  They know that so they are trying to fix it. i.e. They lose money!

Comment below if you have questions on your sites “mobile firstness”.

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Why do I need SSL on my website? https://cherubinicompany.com/why-do-i-need-ssl-on-my-website/ https://cherubinicompany.com/why-do-i-need-ssl-on-my-website/#respond Mon, 08 Jan 2018 22:50:29 +0000 https://cherubinicompany.com/oxygen/?p=86 The post Why do I need SSL on my website? appeared first on The Cherubini Company.

SSL, HTTP, HTTPS, SERVERS, CYBER CRIMES, SECURITY… ??? Just tell me…why do I SSL on my website? The short answer is you just do because Google says so and I agree!  But I’ll try to explain. I’m pretty good at speaking “techno-babble” and getting that glazed eye look back at me but I’ll try to give you …

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SSL, HTTP, HTTPS, SERVERS, CYBER CRIMES, SECURITY… ???

Just tell me…why do I SSL on my website?

The short answer is you just do because Google says so and I agree!  But I’ll try to explain.

I’m pretty good at speaking “techno-babble” and getting that glazed eye look back at me but I’ll try to give you just the skinny here.  No reason to break this down to you when all you want is your small business website to work.

What is SSL?

SSL is short for Secure Sockets Layer and it’s a standard security technology for creating encrypted links between a web server and a browser.

Basically, it’s your electronic passport.

It tells the browser stuff like who owns the website, a serial number, expiration date, digital signatures… and more techno babble…

Why do you need SSL on your website?

The first simple answer here is… security.  If you have any e-commerce, or memberships, or log ins with user names and passwords you must have it to encrypt sensitive information like credit card numbers, passwords, user names and things like that.  MUST.

If you don’t have one then all info is up for grabs and those cyber criminals can have a hay day with your info and worse yet, your customer’s info.

Cybercriminals are very smart and they write programs that go around and look for holes in the castle wall then storm and pillage everything inside!

The second reason is just TRUST.  If your website isn’t secure browsers now show a message saying your site is not secure.  Is that what you want your customers to see?  Not a chance.  It must be secure.

People think about these things.  They say inside their heads “do I really trust a business that doesn’t care enough to have a secure website”?  “Is it even a real business”?  “It must just be a hobby for them”?

None of these are good for business.

The next most important reason why you need an SSL is to rank higher in Google.

NOTE:  This is a HUGE reason!  Truthfully, they are all huge.

Google is the reason small businesses are able to make money.  Without being listed in Google, or their maps, many just wither and die.  People Google what they want to buy and from whom they want to buy.

Google made this official by announcing that the warnings would start and the deadline to upgrade was July 2018.  It came and went.  We made announcements and posts about it but the small business owners just didn’t pay attention or understand it.  We didn’t force it on those that didn’t respond.  I wasn’t see much negatively so we kept watching.

Then Google added the “mobile first” announcement and things changed.  Rankings dropped.  I had seen enough.

We’ve been helping small business owners with their website design for 20 years.  Time to kick my clients into gear.  Tough love.

You must be mobile first and you must have SSL on your website!  Period.

-Pat Cherubini

How do I get SSL on my website?

This is the easy part… just ask us.  We have a special clients only price set up and we do it all for you!  Couldn’t get any easier.  We love our clients.

Not our client yet?  For shame!  Maybe someday you’ll see the light.  We still love you and want to help you.  Comment below and we’ll point you in the right direction if we can.

Wanna geek out on SSL?  Here are some resources:

Does your website need an SSL certificate? – Go Daddy
Does your website really need SSL? – Nuts and Bolts Media
What happens if I don’t have SSL certificate? – Medium.com
A secure web is here to stay. – Google Security Blog

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