You wouldn’t run your whole contracting business with just one work truck, would you? Of course not. That would be silly.
That’s because more trucks equal more work. It’s time to start thinking about your website the exact same way. When you get a 12 pack of lead machines, it’s like building a fleet of trucks to completely take over your service area.
Why One Website Is Never Enough for Real Growth
Let’s be real—you’ve got more than one truck. Why? Because with extra trucks, you can do more work. You can be in different towns at the same time.
And if one breaks down? The others keep things moving and the money coming in. You wouldn’t want just one truck handling everything, would you?
Same thing with our Lead Machines. Each website is like a truck. One can only cover so much ground—one town, one market. When you’ve got multiple Lead Machines, you can show up in multiple cities, reach more people, and keep the calls coming in nonstop.
More trucks = more jobs.
More Lead Machines = more leads. It’s that simple, and you can totally do this.
More Billboards, More Calls. More Websites, More Leads.
Each one of our Lead Machines is a powerful, all-in-one system designed for one thing: to get you leads. Lots of them. They combine a professional website design with smart local SEO, 5-star review generation, and hard-hitting Google Ads and Facebook Ads. Each one is built to attract and capture leads in a specific town.
If you have one website that works great, why not add more? It’s like having a billboard in a busy part of town. Why not get more billboards in other busy parts of town?
When you get a 12 pack of lead machines, you’re not just adding a website; you’re launching a fleet. You’re putting a high-performance “digital truck” in every key market you want to win. This simple image shows you exactly what I mean—the difference between covering one city versus dominating a dozen.
It’s pretty clear, right? Going from one to twelve opens up the map and gives you way more chances to land jobs. This strategy is all about creating a big wave of momentum that makes your business the obvious choice everywhere you want to work.
Dominate Your Region, Not Just Your Town
Think about it: more trucks mean more jobs, and more Lead Machines mean more leads. It’s really that simple. Instead of just fighting for scraps in one town, you start pushing competitors off the map across your entire region.
This approach isn’t just about getting more calls; it’s about building an unstoppable brand. When customers see you everywhere, you become the trusted, go-to expert.
If you want to dig deeper into the overarching strategies for capturing new prospects, you can check out this comprehensive modern lead generation playbook.
You can learn more about how our specialized lead gen websites for home services are engineered to make this happen. It’s time to stop thinking about a single website and start building your fleet. We can help!
What in the World is a “Lead Machine”?
So, what is a “lead machine,” anyway? Forget all the complicated tech talk. Let’s keep it simple.
It’s an all-in-one system we build for contractors. It uses a lead-capturing website design, paid traffic from Google Ads and Facebook Ads, local SEO, and a system for getting 5-star reviews. All these parts work together to create a flywheel of momentum to keep leads flowing to you. It’s like the ultimate work truck, perfectly built for just one job: to get you more leads.
It’s not just one thing. It’s a complete system where every part works together to pull in new customers and keep your phone ringing. It’s an engine built for growth.
The Core Parts of Your Lead Machine
A truly high-powered lead machine combines several key things into one smooth-running operation. Each piece is super important for creating that flywheel of momentum that keeps new jobs coming your way.
Here’s a look under the hood:
- A Lead-Capturing Website Design: This is like the clean, professional wrap on your truck. It makes customers trust you the second they see it and makes it super easy for them to call you.
- Dominant Local SEO: Think of this as a super-smart GPS that puts you at the top of Google every time someone in your area searches for your services. You show up, every time.
- 5-Star Review Generation: This is your reputation, painted right on the side of your truck. We make it simple for happy customers to leave great reviews, building instant trust with new leads.
- Google & Facebook Ads: These are the turbo boosters. They let you speed past competitors and get in front of customers at the exact moment they need you most.
This isn’t just a website; it’s a complete, done-for-you system designed to get results. Smart businesses everywhere are catching on. The global market for lead generation, which powers industries just like yours, was valued at $29,900 million in 2025 and is expected to hit $45,200 million by 2035.
It’s clear: investing in reliable “machines” that bring in customers is no longer optional.
A System Built for Momentum
The real magic is how these parts work together.
Great local SEO brings in steady traffic. Your awesome website design turns those visitors into leads. The 5-star reviews convince them you’re the right choice. And the Google Ads and Facebook Ads fill in any gaps, making sure you’re always visible.
It’s a powerful cycle where leads just keep flowing in. This lets you stop worrying about where the next job is coming from and focus on doing great work.
Of course, to get the most out of it, you need to improve your lead tracking process so no opportunity slips through the cracks. We can help you understand how to turn your website into a lead machine that does all the heavy lifting for you. This is simple stuff, and we can make it easy for you.
How a 12 Pack Creates a Tsunami of Leads
This is where the fun really begins. A single lead machine gets you in the game in one town. That’s a good start.
But when you get a 12 pack or more of lead machines, you’re not just playing anymore—you’re changing the whole game. You’re creating a tidal wave that floods your whole region. We sell them individually to cover one area, but we also sell 12 packs for those that really want to fuel their growth and dominate a wider area, go statewide, or take over a region.
Multiple 12 packs could even be used to spread like a tsunami and become the leader in your industry.
Imagine this: a customer in any of your 12 target cities searches online for your service. They don’t just see your name once. They see you everywhere.
Your business pops up at the top of Google. It shows up in their Facebook feed. This total market takeover does two incredibly powerful things for your business, fast.
First, it builds massive trust. When a customer sees your brand over and over again, you stop looking like just another contractor. You start looking like the only serious choice in the entire area.
Pushing Competitors Off the Map
Second, it shoves your competitors so far down the search results they might as well be invisible. While they’re fighting to get seen in one town, you’re already the #1 name in a dozen. This isn’t just about winning a job here and there; it’s about total domination.
This strategy is like creating a wave. One website makes a splash. But a 12 pack builds a massive swell of momentum that competitors simply can’t keep up with. It’s not a fair fight, and that’s the whole point.
The Real-World Impact on Your Business
So what does this “tsunami” actually look like on a Tuesday afternoon? It’s simpler than you might think:
- Calls from new areas: Your phone starts ringing with jobs from towns you barely touched before. Real, paying customers.
- The power to be picky: With a flood of leads, you can finally choose the best jobs and politely pass on the small stuff.
- Charge what you’re worth: When you’re the most visible expert, you can command better prices. No more underbidding just to win work.
This isn’t some far-off dream; it’s a simple, repeatable business plan. We can show you exactly how to get unlimited leads with your own website by simply multiplying what already works. You can do this, and we’re here to help make it happen.
Is a 12 Pack the Right Move for Your Business?
Let’s be clear: this isn’t for everyone, and that’s okay start with one lead machine. A 12 pack of lead machines is for the contractor who’s dead serious about growth. It’s for the owner who’s ready to finally get off the feast-or-famine roller coaster for good.
If you have the crews to handle a ton more work—or you’re ready to build them—then this is for you. This isn’t about just getting a few more calls. This is about transforming your business from a local name into a regional powerhouse.
Think of it like buying another truck. It’s a practical business tool, plain and simple.
Ask Yourself These Simple Questions
Forget the confusing marketing stuff. Let’s get down to it. Is this your next logical step? Just ask yourself a few questions:
- Are you turning down good jobs just because they feel a little too far away?
- Do you wish the phone would ring consistently, even during the “slow” season?
- Are you sick of fighting over the same few customers in your town?
If you answered “yes” to any of those, you’re ready. You’ve hit the ceiling of what one town can offer, and you’re ready to break through it. The goal here isn’t to sell you some complicated tech fantasy; it’s to show you a simple, clear path to dominate new areas.
Think about it this way: more trucks let you take on more work. More Lead Machines let you get more work. It’s the same simple, powerful logic.
The entire system is made to fuel your growth. Each of the 12 machines uses a smart mix of paid traffic, 5-star review generation, and powerful local SEO for contractors to make you the obvious, go-to choice in every new city you target.
When you get a 12 pack of lead machines, you’re not just buying websites. You’re buying market share. You’re building a wave of momentum that your competitors just can’t keep up with. You can do this!
Getting Your Fleet Running Is Easier Than You Think
Worried that launching a whole fleet of websites sounds like a tech nightmare? It’s not. We made this whole thing super simple because your job is running your business, not becoming a computer nerd.
Getting started is just a quick, easy chat. No pressure. No confusing words.
Our only goal on that first call is to help you map out the 12 best towns for your business. Once we know where to aim, our team takes over and handles everything else.
Your Job Is to Answer the Phone
Seriously. That’s it.
Once we have your target map, our crew gets to work building and launching your entire fleet of lead machines. The only thing you need to do is be ready when the phone (and email) starts ringing with jobs from all those new places.
There is nothing for you to manage on the back end:
- No code to learn: You will never have to look at a single line of code. Phew!
- No ad campaigns to manage: We handle all the Google Ads and Facebook Ads for you.
- No SEO to worry about: Our local SEO pros set up everything from the start.
- No website design headaches: We build every single site to do one thing: get you leads.
- No complicated CRMs: We don’t even offer one. Most CRMs are so overloaded and confusing that contractors never log in anyway — so we skip the tech chaos and keep things simple.
Think of us as your personal marketing crew, fueling up your new digital fleet every single day. We take care of all the behind-the-scenes work. You just see the results—more calls, more jobs, and more growth.
Dominating new markets isn’t a trick; it’s a proven growth plan. Look at bigger industries. They are extremely visible. Visibility is the key to growth.
We do the exact same thing for your business, just on a local scale.
The whole process is designed to be hands-off for you. We’ve even got a system that can deliver your new website in a week, getting your lead generation fired up faster than you ever thought possible. It really is that simple to get started.
Common Questions About the 12 Pack System
You’ve got questions, we’ve got answers. Thinking about a big growth move like this always brings up a few key things. We get the same great questions from contractors all the time, so let’s tackle them head-on.
No jargon, no fluff—just the straight-up info you need.
Do I Have to Personally Manage 12 Different Websites?
Heck no! That’d be a full-time job, and you’ve already got one of those. We would never do that to you.
We handle all the technical stuff for every single site. That means all the updates, security, local SEO, and making sure everything is running smoothly. Your job is to focus on your crews and close the deals that come flooding in.
Think of it like this: you get all the benefits of having 12 digital billboards lighting up your service area, but none of the hassle. We do the work; you see the results.
This whole system is designed to be completely hands-off for you. We manage the fleet so you can manage your business. Simple as that.
Is This Only for Huge Companies? I’m Not That Big… Yet.
Actually, it’s the other way around. This is the perfect tool for contractors who want to become huge companies.
You didn’t start your business with a giant fleet of trucks, right? You added them one by one as you grew. Think of the 12 pack of lead machines in the exact same way—it’s a growth tool.
This is built for the business owner who knows they do great work and is ready to handle a lot more of it. If you’re looking to scale up your team and become the go-to name in your entire region, then you’re ready.
How Soon Will I Start Seeing New Leads Coming In?
You’ll see results in a couple of different ways. It’s a mix of quick wins and long-term domination.
The paid ads—your turbo boosters like Google Ads and Facebook Ads—can start generating calls and form fills almost right away. We’ve seen clients get new leads from these within the first day after launch.
The local SEO part is more like building a rock-solid reputation. It takes a little time, but it creates powerful, long-lasting results that bring in free leads for years. Most of our clients see a real jump in calls from their new areas within the first 30-90 days, and the leads just keep building from there.
What if I Only Want to Start with a Few Areas Instead of 12?
That’s a great question, and a smart one. While the 12 pack delivers the biggest punch for total market domination, we get that sometimes you want to start smaller.
We absolutely offer single lead machines and smaller bundles, too. The goal is to find the right fit for where your business is right now.
The best first step is to just have a quick, no-pressure chat with us. We can look at your goals, map out your best areas, and build the perfect plan to get your phone ringing off the hook—whether that’s with one machine or a whole fleet.
Ready to stop competing and start dominating? Let’s talk about building your fleet. The Cherubini Company can help you map out a simple, powerful strategy to fuel your growth. Get in touch with us today to learn more.
