Can There Be A Small Business Revolution?

Can There Be A Small Business Revolution?

Can the local businesses beat Amazon? Nope. And it’s all my fault!

But maybe, just maybe, they can survive… ๐Ÿ’ช But it will take a small business revolution.

I am a hypocrite ๐Ÿšจ

I make my living by marketing for small and local businesses yet I choose Amazon over the local shops in my community too much because its convenient and cheap. 

Way too much. ๐Ÿ˜Ÿ

Don’t get me wrong, I support my clients 100%! I love them and am eternally grateful for every one of them.

I’ll fight you over them! 

When you buy from me I definitely buy from you, and I TELL EVERYONE ELSE TO BUY FROM YOU TOO with no expectation of the same (but that’s just me). But that’s not enough. I can do better.

I’m going to make it a point to get out and shop small and shop local first when possible even if its less convenient, even if they aren’t my client.

…YET. ๐Ÿ˜ˆ 

Click here to Read more ๐Ÿ™‚
Why do I need SSL on my website?

Why do I need SSL on my website?


Just tell me…why do I SSL on my website?

The short answer is you just do because Google says so and I agree!ย ย But I’ll try to explain.

I’m pretty good at speaking “techno-babble” and getting that glazed eye look back at me but I’ll try to give you just the skinny here.ย  No reason to break this down to you when all you want is your small business website to work.

What is SSL?

SSL is short for Secure Sockets Layer and it’s a standard security technology for creating encrypted links between a web server and a browser.

Basically, it’s your electronic passport.

It tells the browser stuff like who owns the website, a serial number, expiration date, digital signatures… and more techno babble…

Why do you need SSL on your website?

The first simple answer here is… (more…)

If You Want Your Website To Rank… You HAVE To Be Mobile First

If You Want Your Website To Rank… You HAVE To Be Mobile First

Patย here… I won’t say “I told you so… BUTTTT…”ย ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

I am starting to get notices that Google is officially RANKING BASED ON MOBILE FIRST!!! (started getting warnings 2 years ago!) Can’t believe it took this long.

What does this mean? It means because, from my analytics, 80%+ of website traffic is from phones, Google now only cares about websites that are mobile. (ie you don’t have to pinch and zoom to read your site on a phone, it automatically re-sizes to make it easy to read on a phone etc).

Resulting in sites that are not mobile friendly NOT BEING RANKED!!! In their words… Mobile-First Indexing.ย ๐Ÿ“ฑ

In other words, if your competitor’s sites (all of them) are mobile and yours is not… you will be ranked UNDER ALL OF THEM. (more…)

Hitting New Records in a New Niche

Hitting New Records in a New Niche

New client, new campaign, new niche…

And only 6 days in!ย 

I’ll tell you how many leads in a bit… you won’t believe the number, but I will tell you. Promise.ย 


Ya know, customer DATA. Name, email, phone number of your past, current and potential future customers.

Did you know data is more valuable than Bitcoin, oil, and GOLD? (more…)

After 21 Years In Business Cherubini Designs Becomes The Cherubini Company

After 21 Years In Business Cherubini Designs Becomes The Cherubini Company


To be able to say Cherubini Designs has come full circle is an understatement. We are just starting a new chapter in our book of life and business.

As I reflect back when we started our business Cherubini Designs 21 years ago I always come back to the reasons why. Was it money?  Well sort of but not exactly. I always knew I wanted to do something creative and I loved talking to people.  Yep Type A here…if you know me you know what I am talking about!  Pat was a part owner of Boat Boys in Heath and we needed an income from me to get us by in the winter.  Boats don’t really run well in freezing weather and boy does Ohio have too much of that!  We KNEW we didn’t want to put Chase (our oldest son) in daycare so we had to do something.  We wanted at least 1 parent to be able to experience the milestones and be there for every sickness or school function.  It was just our choice and we were willing to give up money to do so. (more…)