If you’re looking for a Central Ohio website designer, you need someone who builds websites that make your phone ring. Too many designers build pretty online brochures. A real Lead Machine is a tool built to get you found online and get you steady jobs.
Your Website Is a Tool, Not a Painting
Let’s be honest. Your website might look pretty, but is it bringing in any work? For most contractors and small business owners, the answer is a big fat no.
You paid good money for a site that just sits there, like a brand-new work truck with no gas in it. It looks great in the driveway but isn’t making you a dime.
This is the biggest problem we see. Business owners think their website is fine, but it’s not a money-maker. It’s just a digital business card that nobody ever sees. Looks good doesn’t mean it makes money.
The Visibility Problem: You’re Invisible
Most small business websites are invisible online. Your competitors are all over Google Search and Maps when customers are looking for what you do. If you’re not there, you might as well not exist.
A pretty website does you no good if no one ever sees it. It’s like putting a billboard up in the woods.
A website needs traffic to work. Traffic is just a fancy word for getting people to your site. You can get it for free from things like good Google rankings (local SEO) and 5-star reviews, or you can pay for it with Google Ads and Facebook Ads. Without traffic, your website ain’t got no gas in it.
“A website without traffic is just a hobby. A website with the right traffic is a business. The whole point is to get your phone to ring and your schedule to fill up.” – Pat Cherubini, Co-Founder
Built to Turn Clicks into Customers
This is where a real Lead Machine comes in. It’s not just designed to look good; it’s built from day one to do one thing: turn website visitors into paying customers.
Every part of it—from the big “Call Now” buttons to the pages for each service and town—is built to grab every single call, click, and quote request.
Here’s a quick look at what separates a money-making website from a money pit.
Brochure Website vs. A Real Lead Machine
| Feature | Typical ‘Brochure’ Website | Our ‘Lead Machine’ Website |
|---|---|---|
| Main Goal | Look professional | Get calls, book jobs |
| Visibility | Shows up in one town (maybe) | Built to show up in every town you serve |
| Calls to Action | Tiny “Contact Us” link | Big, obvious “Call Now” buttons on every page |
| Content | General service descriptions | Pages for each service in each city you target |
| Tracking | Hopes for the best | Tracks every call and form submission |
| Result | An online expense | An asset that brings in money |
The difference is clear. One is an online cost, and the other is an investment designed to bring in work.
Here at The Cherubini Company, we’ve been building these for American small businesses since 1998, right from our family-owned shop in Newark, Ohio. We believe a website is never truly ‘finished’ but is a living asset that grows with your business, as seen with the launch and evolution of a company website.
When your online visibility grows, your business grows. It’s that simple. More visibility → more leads → more jobs → more freedom → more income.
You can learn more about how to turn your website into a lead machine and see just how simple it really is.
Finding a Designer Who Understands Local SEO
Ever wonder why your competitor’s trucks are all over town while your phone stays quiet? It’s not luck. They have a plan to be seen by local customers, and that plan is called Local SEO.
Think of it this way: a great website is like a powerful work truck. But Local SEO is the gas in the tank. Without it, that fancy truck is just sitting in your driveway, going nowhere.
A website without traffic is like a billboard in the woods—nobody sees it. This is the other half of the battle. You can have the best-looking website in the world, but if people in your service area can’t find it on Google, it’s just an expensive, useless brochure.
Why Google Maps Is Your Best Friend
When a homeowner in Delaware, Ohio needs a plumber, they don’t open the Yellow Pages. They grab their phone and search “plumber near me.”
Google then shows them a map with three local plumbers right at the top. This is the new storefront. Getting your business in that “3-pack” on Google Maps is everything.
A good Central Ohio website designer knows this. They don’t just build a pretty website; they build it to show up where your customers are actually looking. They understand that getting you found on Google Search and Google Maps is the whole point. Pretty colors and fancy fonts don’t pay the bills. Leads do.
Your business has a visibility problem. You are invisible online where your customers are looking. The right website designer solves this by making you visible on Google, which turns into calls, quotes, and jobs.
Simple Questions to Ask a Designer
So, how do you know if a designer gets it? You don’t need to be a computer whiz. Just ask them a few simple, no-nonsense questions to see if they know how to make your phone ring or if they just know how to make things look pretty.
Here’s what you should ask any potential central ohio website designer:
- How will you make sure I show up in the specific towns I work in? If they mumble something about “keywords,” that’s not enough. A real answer involves building out specific pages on your website for each town and service you offer.
- What’s your plan for getting me 5-star reviews? Good reviews are critical for ranking on Google Maps. A smart designer will have a system to help you get them from happy customers, not just tell you to “ask for them.”
- Can you show me other local businesses you’ve helped get to the top of Google? Talk is cheap. Ask for proof that they’ve done it before for businesses like yours.
At The Cherubini Company, this is exactly what we do. We don’t just build websites; we build Lead Machines that get you seen. That includes a powerful website, the Local SEO to make you visible, and a system for 5-star review generation. It’s all part of our Done-For-You Lead Machine.
To see how this all comes together, check out our guide on local SEO for contractors.
How To Vet a Designer’s Portfolio
When you’re looking at a web designer’s past projects, don’t just get distracted by flashy colors and slick animations. That’s like judging a dump truck by its new paint job instead of checking what’s under the hood. A portfolio should prove they can build something that makes you money, not just something that looks nice on a screen.
Most designers are trying to win art awards with their portfolios. You need a website that wins you jobs. That means digging into their past work to see if they understand what actually matters to a local service business like yours.
Look for Leads, Not Looks
A great Central Ohio website designer knows how to build a site that is dead simple for customers to use. When you’re scrolling through their examples, ask yourself these straight-up, no-BS questions:
- Is the phone number huge and obvious? Can I find it in less than three seconds on every single page?
- Are there big “Call Now” or “Get a Quote” buttons? A potential customer should never have to hunt for a way to give you money.
- Do they have pages for each service and town? A roofer in Newark needs to show up when someone searches “roof repair in Granville,” not just have one generic services page. This is a huge sign of a smart designer who gets it.
These small details make a massive difference. They’re the line between a website that just sits there looking pretty and one that actually brings in steady work.
This flowchart breaks down exactly what to look for: a site built to look good versus one built to get you leads.
The takeaway here is simple: focus on the website’s function, not just its fashion. A lead-generating site is a tool designed with a clear goal in mind. A “pretty” site is often just a digital brochure that collects dust.
Do They Have Local Proof?
It’s one thing to build a website for some trendy coffee shop in California. It’s another thing entirely to build one that gets calls for a plumber here in Licking County. A designer who knows our area will have real-world examples of other local contractors they’ve helped win more business.
And believe me, local businesses are catching on. In Central Ohio alone, there was a 56% job growth for web developers between 2009 and 2019 because companies know they need a professional site to compete. You’re not just building a website; you’re building a competitive advantage.
Don’t be the guinea pig for a designer who doesn’t understand your business or your local customers. Look for a portfolio that proves they’ve already helped guys just like you get more jobs.
When you find someone who can show you a portfolio full of local businesses that are actually getting calls, you’ve found a real partner—not just a pixel-pusher.
You can check out our portfolio of lead-generating websites to see exactly what we mean by a site that’s built to work.
Understanding the Real Cost of Getting Leads
Alright, let’s talk money. How much should this stuff actually cost?
A lot of website designers will hit you with a huge bill upfront—we’re talking thousands of dollars—and then you’ll never hear from them again. They build the site, cash your check, and disappear.
That leaves you with a pretty, expensive website that still doesn’t make your phone ring. It’s a bad deal. You’re left holding the bag, wondering why your big investment isn’t bringing in any jobs.
We do things differently here. That old model is completely busted. You shouldn’t have to take a huge financial risk just to get your business seen online. A simple, all-in-one monthly plan is a much smarter move for a local business.
What You Should Get for Your Money
When you pay for a website service, you should be paying for results, not just a one-time project. Getting leads isn’t a one-and-done job; it’s an ongoing effort. Google is always changing its rules, and your competitors are always trying to get ahead of you.
Your money should go toward a complete system that actually works to get you leads every single month.
Paying a huge setup fee for a website is like buying a brand-new work truck but having to pay extra for the engine, tires, and gas. It makes no sense. The whole system should work together from day one.
This is why we created our Done-For-You Lead Machine. It’s not just a website; it’s the entire system you need to get found online and turn visitors into actual customers.
One Simple Price for Everything You Need
We make it dead simple. Our Lead Machine is $499 a month with zero setup fees.
You heard that right. No giant check to write just to get started. For that price, you get the whole shebang—not some stripped-down package where you have to pay extra for all the important stuff.
What’s Included in a Real Lead Machine System
Here’s a simple breakdown of the services you should expect for your monthly investment.
| Service Component | Why You Need It (In Plain English) | Included in Our $499/mo Plan? |
|---|---|---|
| Lead-Capturing Website | Turns clicks into calls and quote requests. This is its only job. | ✅ Yes |
| Local SEO | Gets you found on Google Search and Google Maps where customers are looking. | ✅ Yes |
| 5-Star Review System | Makes it easy to collect great reviews from happy customers, building trust. | ✅ Yes |
| Google + Facebook Ad Setup | We build the ad campaigns. You just control the daily budget. | ✅ Yes |
| Hosting & Maintenance | We handle all the tech headaches and updates so you don’t have to. | ✅ Yes |
| U.S.-Based Support | You call, you get us—Pat and Angie, right here in Newark, Ohio. No call centers. | ✅ Yes |
This is a complete package. There are no long-term contracts. It’s month-to-month, and you can cancel anytime. We even offer a 30-day money-back guarantee. We take on all the risk so you don’t have to.
We also offer optional multi-site packages for dominating multiple towns. Think of it like a fleet of trucks: more Lead Machines means more visibility and more jobs.
For a deeper dive into what you should expect to pay, check out our guide on the real small business website cost.
Our goal is to make this simple and affordable, giving you a clear path to getting more jobs on your schedule without breaking the bank.
Why Made in the USA Support Matters
It’s 8 AM on a Monday, your busiest time of the week, and your website is down. Who do you want on the phone? Some overseas call center where you’re just another ticket number? Or a family-owned business right here in Newark, Ohio?
That’s a real question. For us, the answer is simple. We’re Pat and Angie Cherubini, and we’ve been helping American small businesses get more jobs since 1998. Everything we build—every website, every ad campaign—is designed, hosted, and supported right here in the USA.
This isn’t just about patriotism. It’s about practical, no-BS support that solves your problem fast. When you partner with us, you’re not calling a stranger in a cubicle. You’re calling us, the owners.
Get Real Help from Real People
Having a direct line to your website team means you get faster fixes and clearer answers. We understand your business, your customers, and what it’s like to run a company in Central Ohio. We’re not just some random central ohio website designer; we’re your neighbors.
When there’s a problem, you get a straight answer from the people who actually built your site. No runaround, no confusing tech talk—just solutions. It’s about having a real team in your corner that you can count on.
This local connection is a huge advantage. The Columbus area has become a major tech hub, with the city generating over 47,000 IT job postings between 2019 and 2020 alone. That means there’s a lot of local talent here that truly understands how to build websites that get leads for contractors. You can check out more insights about Central Ohio’s growing tech scene on designrush.com.
Working with a local, American company gives you a partner who’s actually invested in your success. It’s a different level of service and accountability you just can’t get from a massive, faceless corporation. We believe in that personal connection, and it’s why we’re so passionate about American-made services. You can read more about why buying websites made in America gives you a serious competitive edge.
It’s about building a stronger business with partners you can actually trust.
Ready to Get More Local Jobs? Here’s What to Do Next
Alright, let’s cut to the chase. You know your website isn’t pulling its weight. You know you’re invisible online where all your customers are looking, and that’s the real problem.
And you know the fix is a Lead Machine—a website built from the ground up to get you seen and make your phone ring. So, what’s the move? It’s simple. You can do this. You take one small step to fix the lead problem for good, and we can help.
The entire game boils down to this: More visibility → more leads → more jobs → more freedom. That’s the formula. That’s how you actually grow.
Let’s Make This Dead Simple for You
We’re Pat and Angie Cherubini, right here in Newark, Ohio. We’ve been helping American small businesses just like yours get more work since 1998. We’re not some faceless corporation. We’re the people you’ll actually talk to.
We’ve made getting started completely painless. There are no hoops to jump through and absolutely zero risk on your end.
Here’s our simple, no-BS promise:
- No Setup Fees: You pay nothing to get the ball rolling.
- Month-to-Month: No scary long-term contracts trapping you. You can cancel anytime.
- 30-Day Money-Back Guarantee: If you’re not happy, you don’t pay. Period.
You have absolutely nothing to lose and a whole lot of new customers to gain. This is your chance to finally stop worrying about where the next job is coming from.
Your next step is to book a quick, no-pressure call with us. We’ll show you exactly how our Done-For-You Lead Machine can start filling up your schedule with the jobs you actually want.
This is your first real step toward fixing your lead problem and finally growing your business the way you’ve always wanted to. Let’s get it done.
Frequently Asked Questions
Here are the straight-up answers to the tough questions we hear from contractors and small business owners every single day.
I Already Have a Website, So Why Do I Need a New One?
That’s a fair question. Let me ask you one back: is your current website making your phone ring every week?
Most websites are just digital business cards. They look pretty, but they don’t do anything. A Lead Machine is different. It’s a website built from the ground up with one job: to get you found on Google and turn visitors into paying customers.
If your site isn’t bringing in consistent leads, it’s just a decoration. It’s like putting a billboard up in the middle of the woods.
What if I Don’t Know Anything About Websites or Marketing?
That’s perfect. You’re an expert at your trade, and we’re experts at this.
Our entire Done-For-You Lead Machine is built for busy owners who don’t have time to mess with technical junk. We handle everything – the website design, the local SEO, the 5-star review generation, and all the updates. We’ll even set up your Google Ads and Facebook Ads.
You just focus on what you do best: answering the phone when new customers call and running your business. It really is that simple.
Why a Monthly Fee Instead of a One-Time Cost?
Because getting leads isn’t a one-time thing. A website isn’t something you can just set and forget, no matter what anyone tells you. Google’s rules are always changing, and your competitors are always trying to knock you out of the top spot.
Our simple monthly plan covers your website design, hosting, security, updates, and the ongoing local SEO needed to keep you visible. It also includes our U.S.-based support.
Think of it as a partnership to keep the leads flowing, not just a one-off transaction. You’re not just hiring a central ohio website designer; you’re getting a dedicated team that’s invested in helping you grow.
Ready to stop being invisible and start getting more jobs? At The Cherubini Company, we make it simple. Book a free, no-pressure call with us today. Learn more at https://cherubinicompany.com.
