Your phone should be ringing more. If you’re a good contractor, you know there are jobs out there. But they feel unpredictable. One week you’re busy, the next is quiet.
The stress comes from not knowing where the next lead will come from. You’re guessing.
It feels like you have a lead problem. But you don’t.
You have a visibility problem. And hiring the right web designer in Licking County is how you fix it.
Your Website Is Invisible
You’re probably well-known in your hometown. People know your name. You get referrals.
But what about the customer 10 miles away in Pataskala? Or Granville? Or Utica?
They don’t know you.
When they need a service like yours, they search on their phone. They type in “excavation contractor near me.”
Google translates “near me” to their current city. The search becomes “excavation contractor in Pataskala.”
If your website only mentions your Newark address, Google assumes you don’t work in Pataskala. You are invisible to that customer. You never even had a chance to win that job.
This isn’t your fault. It’s just how Google works. Why would Google show you for a city you never said you work in?
Websites Do Not Create Traffic
Most contractors believe having a website is enough. It is not.
A website is a passive tool. It just sits there and waits for traffic. Websites don’t generate leads on their own.
If no one can find your website, it’s useless. It’s like having a great business with the doors locked.
An unpredictable schedule comes from a lack of control. A lack of control comes from being invisible where your customers are looking.
Your quiet phone isn’t because you’re doing a bad job. It’s a symptom of being invisible to customers just a few miles down the road.
If your phone is quiet, it might be time for a comprehensive web analytics audit to see where your visibility breaks down.
The solution isn’t to work harder or guess with marketing. The solution is a system that makes you visible everywhere you want to work.
A Website vs. a Lead Machine
Most web designers build pretty websites. Digital brochures.
They look clean. They list your services. They have a phone number.
But they do not solve your main problem: visibility. A pretty website without traffic is worthless. It sits there waiting for visitors who never arrive.
You need a system that gets you found.
What is a Lead Machine?
A Lead Machine is a website built for one purpose: to turn traffic into phone calls. It is not just a pretty website. It is designed to generate leads.
We do not sell leads. We build the machine that gets them for you at a flat, transparent rate. You can read more about what a Lead Machine is and see how it functions.
A Lead Machine solves the visibility problem. It tells Google every single town you work in.
When a homeowner in Johnstown searches for “septic installation near me,” your business shows up. Because your Lead Machine has a page that says you work in Johnstown.
This makes you visible. You get the call.
A digital brochure shows people who you are, but only after they find you. A Lead Machine is built so customers find you in the first place.
This is critical in Licking County. The area is booming. Amazon Web Services alone has invested $6.2 billion here since 2015.
More people means more jobs for contractors. But only for the ones who are visible online. A Lead Machine is how you get visible.
How to Hire a Web Designer Who Delivers Leads
Hiring a web designer in Licking County should not be a gamble. You are not buying a piece of art. You are buying a system to make your phone ring.
You need to ask questions that focus on leads, not looks. Forget about colors and logos for a minute.
A designer who builds pretty brochures will get confused. A partner who builds lead systems will have clear answers.
Questions That Get Real Answers
Most contractors ask the wrong questions. They focus on how the site will look. This lets bad designers off the hook.
Shift the conversation to how the site will perform.
| Questions That Focus on Appearance vs Questions That Focus on Leads |
|---|
| Ineffective Question (Appearance-Focused) |
| “Can you make the website look modern and professional?” |
| “How long will it take to design the logo and pick colors?” |
| “Will the website be mobile-friendly?” |
| Effective Question (Lead-Focused) |
|---|
| “What is your plan to make my business show up in Buckeye Lake, Hebron, and Granville?” |
| “How will you make sure my business is found when someone in Johnstown searches for ‘septic repair’?” |
| “How do you measure success? What numbers will you show me to prove this website is bringing in phone calls?” |
Asking lead-focused questions forces them to prove they understand your business. If a designer talks about “brand presence” or “user engagement” instead of calls and jobs, they are the wrong choice.
You’re not hiring someone to make you look good online. You’re hiring someone to make your phone ring.
A true partner will ask about your service area. They will want to know the types of jobs you want. They will want to know which cities you want to grow in.
If they cannot explain, in simple terms, how they will make you visible in every town you serve, they are not the right partner. It’s that simple.
The System That Makes You Visible
A lead generation system has two parts. It’s a straightforward system that makes your phone ring.
It works together to solve your visibility problem.
First, you need a Lead Machine. This is your website, built to turn traffic into calls. It has a dedicated page for every single town you service. One for Newark, one for Granville, one for Pataskala, and so on.
This tells Google exactly where you work. You become visible.
Adding Fuel to the Fire with Ads
A Lead Machine makes you visible, but it still needs traffic. You can’t just sit and wait.
That’s where the second part comes in: targeted ads.
Ads create instant visibility. They put your business directly in front of customers the moment they search for your services. They send a steady stream of motivated buyers to your Lead Machine.
This is how you stop waiting for leads and start getting them. Your Google Business Profile is a key part of this system. It is critical to how to optimize your Google Business Profile to support your ads.
This two-part system is necessary for contractors in a growing market like Licking County. The area has already added 2,705 new jobs and attracted $3 billion in new investment. With a population over 183,000, the opportunity is huge for contractors who can get seen.
A website without traffic is a failure. Ads without a website built to convert are a waste of money. The two must work together.
A System, Not Just Parts
This is how the system works. It’s a simple loop.
- Ads create traffic. They put you in front of local customers right now.
- The Lead Machine converts traffic. It is built to turn visitors into phone calls.
The system must be built correctly to work. You can learn how to audit a website for peak performance to understand the technical details.
When you hire the right web designer in Licking County, they build you this complete system. Not just a pretty brochure.
It’s a logical process. Be visible where people are looking. Have a website that turns visibility into a phone call. Together, these create a predictable flow of leads for your business.
Understanding the Timeline and Investment
Hiring the right web designer in Licking County is an investment, not an expense. It’s about building a system that gets you leads.
A cheap website is a waste of money because it does nothing. A proper Lead Machine is different. It is a flat-rate, transparent system built to make your phone ring.
A Clear Timeline for Generating Calls
Getting a lead generation system running is fast. It’s a straightforward process focused on results.
- Map Your Territory: We map out every town in your service area. This is the foundation for your visibility.
- Build Your Footprint: We build a dedicated page for each location. This tells Google exactly where you work.
- Launch the Ads: We launch targeted ads. They immediately put you in front of local customers searching for your services.
The entire system can be launched quickly. The moment your ads are live, your Lead Machine gets traffic from motivated buyers. You start getting calls.
A Lead Machine isn’t a website. It’s a system you own that turns online visibility into phone calls. It gives you direct control over your own growth.
The True Cost of Web Design
Web design costs vary. What you pay reflects the skill and strategy you are buying. The Bureau of Labor Statistics shows that top web developers in tech hubs earned as much as $135,240 in May 2022.
Licking County is growing into a tech corridor. High-end talent is here. That changes what you should expect to invest. You can see how location impacts web designer wages in this BLS report.
A cheap website is a red flag.
You are not buying a design. You are buying the expertise to build an asset that generates revenue. A cheap site from an inexperienced designer will not solve your visibility problem.
An investment in a real Lead Machine and ad system gives you a clear return. The value is measured by how many jobs it brings in. It takes the guessing out of marketing. You get predictable calls and control over your business.
A Proven Path to Predictable Leads
If you’re a contractor tired of guessing where the next job is coming from, you need a system.
The Cherubini Company is a family business in Newark, Ohio. We have been building lead generation systems for contractors since 1998. We know your biggest problem is that not enough people can find you.
That’s why we build Lead Machines. This is not just another website. A Lead Machine is a system built to make you visible in every city you want to work in.
A System Built For Contractors
Our process is simple and direct. No marketing jargon.
We pair your Lead Machine with targeted local ads. This creates a complete system that works together:
- We create visibility: Ads put you in front of customers searching for you right now.
- We convert that visibility: Your Lead Machine turns that traffic into phone calls.
We show you the visibility problem so you can see why your phone is not ringing. Then we give you the system to fix it. As a local web designer in Licking County, we know what it takes to get you found here.
If customers can’t find you, nothing else matters. A Lead Machine is built to fix that one problem.
There are no complex reports to read. We provide a simple system that gives you control over your leads. It’s not about working harder. It’s about having a system that works for you.
Still Have Questions? Good. Here Are Some Answers.
We get asked the same questions by contractors all over Licking County. Let’s answer them.
“I Already Have a Website, So Why Isn’t My Phone Ringing?”
Your website is a digital brochure. It looks nice but does not actively get work. It just sits there.
If you haven’t built pages for every town you service—like Pataskala, Johnstown, and Heath—Google assumes you don’t work there. You are invisible.
A Lead Machine is built to solve this invisibility problem. It ensures customers can find you across your entire service area.
“If I Get a Good Website, Why Do I Still Need Ads?”
A Lead Machine is built to turn visitors into customers. But it needs visitors.
Ads are the fastest way to get in front of people searching for your services right now.
The ads create traffic. The Lead Machine converts that traffic into jobs. It’s a system. A website without traffic is useless. Ads without a Lead Machine waste money.
“What Exactly Is a Lead Machine and What Makes It Different?”
A Lead Machine is a website built for one purpose: to make your phone ring.
A Lead Machine has no-fluff features. Big, obvious click-to-call buttons. Dedicated pages for every city and service you offer. This turns your site from a passive flyer into an active lead-generating asset.
It’s a system designed by a web designer in Licking County who knows the local market. It makes you visible where the real jobs are.
If customers can’t find you, nothing else matters. The Cherubini Company builds Lead Machines to fix that. Find out how we can make your phone ring at https://cherubinicompany.com.
