Let’s be real. You paid good money for a website, but is it making you any money? A good Ohio website designer doesn’t just build a pretty online brochure; they build a tool that gets you jobs. A Lead Machine.
For most contractors we talk to, their website is like a fancy work truck with no gas in it. It looks good parked in the driveway, but it ain’t going anywhere, and it sure as hell isn’t making you any money.
Your Website Is A Billboard In The Woods
Think about that for a second. Your excavating, roofing, or plumbing business has a website. You might even like how it looks.
But if a homeowner in your service area searches Google for “septic repair near me,” does your site show up? Or does your competitor get the call?
This is the biggest problem small businesses face: they are invisible online.
Your website isn’t the problem. The invisibility is the problem. A great-looking site that gets no traffic is useless. It’s a tool that’s not plugged in.
Looks Good vs. Makes Money
Most business owners think their website is “fine,” but it was never designed to be a Lead Machine. It’s a digital business card, a placeholder. It was built to “look pretty,” not to grab every single call, click, and quote request.
Here’s the hard truth: a “pretty” website that doesn’t show up on Google is worthless. If your site is slow or confusing on a phone, you’re invisible to more than half your potential customers. They’ll just click away and call the next guy on the list.
Looks good ≠ makes money. Simple as that.
“A website without traffic is like a billboard in the woods — nobody sees it. It might be the best-looking ad in the world, but it doesn’t matter if it’s hidden from your customers.”
Turning Your Billboard into a Lead Machine
At The Cherubini Company, we don’t build digital brochures. We build Done-For-You Lead Machines right here in Newark, Ohio. We’ve been helping American small businesses get found online since 1998. Our websites are designed with one job in mind: turning your online visibility into real-world jobs. To see how your current site stacks up, you can learn how to perform a comprehensive website audit.
Our system includes everything you need to get found and get calls:
- A website built to capture leads, not just look nice.
- Local SEO to get you on Google Search and Maps.
- A 5-Star Review System to build trust with new customers.
- Google + Facebook ad campaign setup (you control the spend).
We solve your invisibility problem so you can get back to running your business. Instead of a silent website, you get a tool that actively works for you, day in and day out.
Find out more about how our lead gen websites suck in leads for contractors.
Finding A Web Designer Who Speaks Your Language
Hiring an Ohio website designer can feel like calling a plumber and having him talk about quantum physics. They start throwing around words like “SEO,” “backend integration,” and “UI/UX.” All that techie nonsense.
All you want is for your phone to ring with more excavating jobs.
Let’s cut the BS. Your goal is to hire someone who builds tools, not trophies. You need a website that works as hard as you do, and that means finding a designer who understands a website’s only real job is to grow your business. Forget the artsy portfolios. You want proof they get results for other contractors like you.
Most business owners get stuck with a site that looks good but does nothing. It’s a classic case of having a fancy truck with no gas in the tank. It might look impressive, but it’s not making you a dime.
Spotting a Useless Website
A lot of contractors don’t even realize their website is invisible, slow, or just plain confusing to potential customers. These are the issues that stop leads dead in their tracks.
A “pretty” website that fails to generate a single call usually has one of three major problems.
If customers can’t find you, can’t load your page, or can’t figure out how to contact you in about three seconds, you’ve lost the job before you even had a chance.
Website Designer Checklist: What Really Matters
It’s easy to get sold on flashy features that don’t actually contribute to your bottom line. This simple table breaks down the difference between a typical “pretty” website and a Lead Machine built to make you money.
| Feature | Typical ‘Pretty’ Website Designer | A Lead Machine Builder (Like Us) |
|---|---|---|
| Primary Goal | Looks impressive, wins awards | Makes your phone ring, books jobs |
| Focus on SEO | Maybe an afterthought | Built-in from the ground up |
| Mobile Speed | “Mobile-friendly” (slow) | Fast. Blazing fast. |
| Call to Action | Hidden “Contact Us” page | Phone number everywhere |
| Local Targeting | Mentions your main town once | Targets every city you serve |
| Success Metric | How “good” it looks | How many leads it generates |
The takeaway is simple: Pretty doesn’t pay the bills. Results do.
The most important question you can ask a web designer is not “Can you make it look good?” but “Can you make it make money?”
We’re The Cherubini Company, a family-owned business right here in Newark, Ohio, building websites for American small businesses since 1998. We don’t speak geek-squad jargon. We speak the language of more leads, more jobs, and more freedom for you. Our websites are built, hosted, and supported right here in the USA and designed to be simple, fast, and effective Lead Machines.
When you’re ready to talk to a website designer in Newark Ohio who gets it, give us a call. We’ll skip the fancy talk and get straight to building a website that works. We build the system that grabs every call, click, and quote request, turning your online visibility into a steady stream of work.
How Much Should A Website Cost In Ohio?
Let’s talk money.
When you start looking for an Ohio website designer, you’ll see prices that are all over the map. You might find a guy online willing to do it for a few hundred bucks, or you could get a quote for $10,000 from a big-city agency.
So, what’s a fair price for a website that actually works?
Here’s the honest answer: a good website isn’t an expense; it’s an investment. The right one should pay for itself over and over again. Think about it this way: if a new website brings you just one extra septic installation or roofing job a month, it’s already covered its own cost.
One-Time Fee vs. All-Inclusive Monthly Service
Most web designers charge a big, one-time fee upfront. A few thousand dollars, maybe more. Then they hand you the keys and wish you luck. But that’s just the beginning.
What they don’t tell you about are all the extra costs that creep in later. You’ll have to pay for:
- Hosting: The rent you pay for your website’s spot on the internet.
- Maintenance: Websites need regular updates to stay secure, just like your truck needs an oil change.
- Support: What happens when something breaks? You’ll be paying someone by the hour to get it fixed.
Suddenly, that “one-time fee” turns into a constant headache of surprise bills.
We do things differently. At The Cherubini Company, we offer a Done-For-You Lead Machine for a flat $499/month. No setup fees. No long-term contracts. Everything is included—the website, local SEO, our 5-star review system, hosting, maintenance, and US-based support from us, Pat & Angie, right here in Newark.
A website is a tool, not a trophy. The real cost isn’t what you pay for it; it’s the money you lose when it doesn’t bring in work.
Doing The Simple Math
The cost of a website becomes much clearer when you look at it from a business owner’s perspective. You can get a cheap site built, but the real cost is all the lost business from a site that doesn’t work. You can get more details in our complete breakdown of what a small business website should cost.
A lot of web design companies charge thousands just for a basic site, then hundreds more every year for maintenance. For contractors, the true loss comes from a site that doesn’t turn visitors into callers. When you’re thinking about website costs, it helps to compare it to other local services. It’s a lot like understanding local service installation costs for something like garage doors—it’s all about what you’re actually getting for your money.
With our $499/month Lead Machine, the math is simple. If it brings you just one new job a month, the system has paid for itself. Everything after that is pure profit. It’s a straightforward investment designed to make your business grow, not just sit there and look pretty.
Putting Gas In The Tank With SEO And Ads
You can have the best-looking work truck in Ohio, but if it has no gas, it’s not going anywhere. Same thing with your website.
A shiny, expensive website that nobody sees is completely useless. It’s the truck with no fuel.
A website needs traffic—real people looking for what you do. Without traffic, your site is just that billboard in the woods. Getting traffic is how you put gas in the tank, and there are two main ways to do it.
Free Fuel And Paid Fuel
Think of it like this: you can get “free” fuel or you can pay for it. Both work, and the smart move is to use a little of both.
- Free Fuel (Local SEO & 5-Star Reviews): This is all about showing up on Google Search and Maps when someone types in “excavator near me.” The more good reviews you have, the more Google trusts you and shows you to potential customers. It takes time to build up, but it’s powerful once it gets going.
- Paid Fuel (Google & Facebook Ads): This is like putting your billboard on the busiest highway in town. You pay to get in front of people who are searching for your services right now. It’s the fastest way to get the phone ringing. We can help you understand more about setting up Google Ads for local businesses.
“A website without traffic ain’t got no gas in it. You can have the best tool in the shed, but if you don’t plug it in, it’s just taking up space.”
The All-In-One Solution
This might sound like a lot to manage, and you’re right. Juggling a website, SEO, reviews, and ads is a full-time job.
That’s why we created our Done-For-You Lead Machine for a simple $499/month.
We don’t just build you the truck; we deliver it with a full tank of gas and keep it fueled up for you.
Our package includes everything you need to solve your invisibility problem and start getting leads:
- A lead-capturing website built to turn visitors into calls.
- Local SEO to make you visible on Google Search and Maps.
- A 5-Star Review System to build trust and boost your rankings.
- Google + Facebook ad campaign setup (you always control the ad spend).
- All hosting, maintenance, and updates handled for you.
- U.S.-based support from us, Pat & Angie, right here in Newark, Ohio.
It’s the whole system, month-to-month, with no setup fees and a 30-day money-back guarantee. We handle the technical stuff so you can focus on what you do best—running your business.
How To Dominate Your Entire Service Area
Doing great work in your hometown is a good start. But what if you were the go-to contractor in three, six, or even twelve towns around you? If you’re ready to grow, you have to think bigger.
It’s simple: one work truck can’t run your whole business. In the same way, one website can’t cover every town you want to work in. A single site focused on Newark isn’t going to get you found by customers searching for a contractor in Columbus or Zanesville.
One Truck For Every Town
The secret to taking over your entire service area is to have a website for every single town you want to work in. Think of each site as a digital “truck” parked in a different city, working 24/7 to bring you leads from that specific area.
When someone in Lancaster is on their phone searching for an excavator, Google looks for the most relevant local expert. A website dedicated entirely to “Lancaster Excavation” will always beat a generic site that just lists Lancaster as one of twenty service towns.
This is how you build a fleet of Lead Machines. Each one is laser-focused on a single town, making you look like the hometown pro everywhere you want to be. More visibility in more towns means more leads, more jobs, and more freedom.
Building Your Digital Fleet
The online world is getting crowded. There are hundreds of web design agencies in Ohio. You need a smart, simple strategy to cut through the noise. You can find more insights on the Ohio web design market over at clutch.co.
A dedicated site for each target city gives you a massive advantage. That’s why we offer multi-site packages. Instead of one Lead Machine, you get a whole fleet working for you.
Our multi-site packages include:
- A 3-Pack: Perfect for dominating your home county.
- A 6-Pack: Great for expanding into neighboring counties.
- A 12-Pack: The ultimate solution for taking over an entire region.
Each one is a full Lead Machine, complete with local SEO and a 5-star review system, all built and supported right here in the USA. It’s the smartest way to grow your business without the headaches.
“More Lead Machines = more visibility = more jobs. It’s that simple. You’re building an army of websites that go out and find work for you, so you can focus on running your crew.”
This is how you stop being the small-town guy and start becoming the regional powerhouse. If you’re serious about growth, check out how you can get a 12-pack of Lead Machines and own your entire service area.
Questions We Hear All the Time
Got a few more questions? We figured. We get calls from hardworking folks just like you, and these are the things that always come up. Here are some straight answers, no BS.
I Already Have a Website. Why Isn’t It Getting Me Leads?
That’s the million-dollar question. The problem is, most websites are built like online brochures. They look okay, but they weren’t built to turn a visitor into a paying customer.
It’s probably invisible on Google for starters. Or maybe it doesn’t have big, obvious “Call Now” buttons. A lot of them are just too slow, and people get impatient and leave.
Your website needs to be a Lead Machine, built from the ground up to get your phone ringing. It’s not about looking pretty; it’s a tool that’s supposed to make you money.
What’s the Difference Between You and Some Cheap Website Builder?
It’s like the difference between buying a pile of lumber and hiring a crew to build you a house. Those cheap builders toss you the lumber and expect you to figure out the rest. We build the whole thing for you.
Our Lead Machine isn’t just a website. It’s a complete system designed to get you jobs:
- A lead-capturing website.
- Local SEO to make sure you get found on Google.
- A 5-star review system to build trust.
- Google and Facebook ad campaign setup, ready to go.
Best of all, you get support from us, Pat and Angie, right here in Newark, Ohio. You’re not calling some overseas call center. You’re talking to us. It’s a simple system that works, month-to-month, with a money-back guarantee.
The real difference is simple: We sell a result—more leads—not just a website. We’re an Ohio website designer that understands your business needs to grow.
How Long Does It Take to Start Getting Calls?
This isn’t a magic wand, but it’s pretty close. Once your Lead Machine goes live, the Local SEO work starts building your authority with Google. That “free” traffic can take a few months to really get going.
But here’s the good part: we also set up Google and Facebook ads for you. The second you turn those on, you can start getting calls almost immediately. You control the ad spend, so you can step on the gas as much or as little as you want.
The goal is to get you results fast with ads while the long-term, free traffic builds up in the background. You can do this, and we’re here to help.
Do I Have to Sign a Long-Term Contract?
Nope. We’re not the phone company. We believe if we’re doing a good job and getting you leads, you’ll want to stick around. Simple as that.
Everything we do is month-to-month. You can cancel anytime. We even offer a 30-day money-back guarantee because we stand behind our work.
We’re a family-owned business from Newark, Ohio, and we treat our clients like neighbors. We’re confident our system works, so we don’t need to lock you into anything.
Ready to turn your website into a tool that actually gets you jobs? At The Cherubini Company, we build Lead Machines for hardworking American contractors. Let’s fix your invisibility problem and get your phone ringing.
