Ever feel like your website is just a pretty online poster that nobody looks at? What if it could be your best employee, working day and night to bring you new customers, even while you're sleeping? It totally can! Your website's main job should be to get you leads, whether you're a plumber in Newark, a lawyer in Columbus, or a restaurant owner looking for more online orders.
Getting your site to work for you isn't some super-secret, complicated trick. It’s about making smart, simple choices in how it looks and what it says. In this guide, we're going to peek behind the curtain at some of the best lead generation website examples out there. We’ll break down exactly what they do right, using super simple language. No confusing tech talk, promise! You'll see real-world pictures and get direct links to check them out yourself.
We’ll show you how tiny changes can make a huge difference, helping you find ideas you can use on your own site today. You can do this! To really make your site a superstar, it's also a great idea to perform a comprehensive website audit once in a while to find hidden opportunities. Ready to turn your website into a machine that brings in new customers? Let's go!
1. The Cherubini Company
The Cherubini Company’s website is a great lesson in turning an online page into a 24/7 customer-getting machine. This makes it one of the best lead generation website examples for small businesses. Instead of just looking pretty, everything on the page is designed with one goal in mind: to get you more customers. Their homepage immediately makes you feel comfortable by showing the faces behind the family-owned business and their impressive 27+ years of experience.
The site guides new visitors from just looking to becoming a customer. It clearly says what they do: build "sales-focused engines" that bring in visitors, leads, and money. It's a simple, no-fluff approach that speaks directly to business owners who are tired of confusing marketing talk and just want results they can see.
Why The Cherubini Company Stands Out
The Cherubini Company is great because it mixes powerful tools with a personal, friendly touch. This isn't some giant, faceless company; it's a local business where you can talk directly with the owner, Angie Cherubini. This hands-on style makes online marketing feel simple and possible for any small business owner.
- Designed to Get Customers: The website is packed with features that make it easy for visitors to take the next step. You’ll find click-to-call buttons, easy-to-see forms to fill out, and customer reviews placed right where they’ll have the biggest impact. This design makes sure every visitor has a clear path to becoming a customer.
- The Super Simple Ads Program: One of the coolest things they offer is their ad program. It’s available in different levels: do-it-yourself, do-it-with-them, or they-do-it-for-you. This makes professional advertising affordable no matter your budget or skill level. They skip the confusing tech talk and focus only on what matters: getting you more business.
- Helpful Free Stuff: Cherubini offers a free Local Business GROWTH Scorecard and runs the Small Business Owners of America community. These tools give you real help for free, which builds trust and shows they're a helpful partner before you even spend a dime.
Actionable Takeaways You Can Use
- Put "Call to Action" Buttons Everywhere: Notice how "Schedule a Call" and other buttons are placed all over the site. Do the same on your website to make it incredibly easy for customers to contact you. It's that simple!
- Show Off Your Happy Customers Immediately: Cherubini puts great reviews from well-known local businesses like Velvet Ice Cream right on the homepage. Add your best customer reviews to your homepage to look trustworthy right away.
- Offer an Easy First Step: Their flexible ad program lets people start small. Think about a low-cost or do-it-yourself service you could offer to let new customers try you out without a big risk.
| Feature Analysis | Strategic Benefit |
|---|---|
| Direct Founder Access | Builds trust and gives a personal touch you don't get with bigger companies. |
| Clear Service Tiers (DIY, etc.) | Fits different budgets and helps business owners learn. |
| Visible Customer Testimonials | Uses reviews from happy customers to show they know their stuff. |
| Free Educational Tools | Gets new leads by offering something helpful first, building trust and goodwill. |
Website: https://cherubinicompany.com
2. Unbounce
Unbounce isn't a normal website builder; it's a special tool just for making landing pages that get you leads. Think of it like a superhero for making single, focused pages for your ads. Instead of sending people from your ad to your homepage where they can get lost, you send them to a special Unbounce page designed for one thing: getting their contact info.
What makes Unbounce a fantastic example is its laser focus on getting you customers. The whole thing is built to help you turn visitors into leads, fast. You don't need to know any code. Just pick a design, drag and drop your words and pictures, and your page is live. See? You can do this!
Why it Works
Unbounce is all about being fast and smart. You can test different headlines or buttons to see what gets you more leads. Their "Smart Traffic" feature even uses a computer brain to automatically send visitors to the version of your page that’s most likely to get them to sign up. This is a game-changer for small business owners who don't have time to become marketing scientists. This whole thing would be hilarious if it didn't make you so much money.
Key Takeaway: The best websites for getting leads are often just single pages with one job. Unbounce makes it simple to create these powerful pages without needing a web developer, which is key to learning how to get unlimited leads with your own website.
Actionable Insights for Your Business
- Launch Fast: Got a new special for your cleaning service or restaurant? You can build and launch a special landing page on Unbounce in less than an hour.
- Test Everything: Don't guess what works. Use the testing feature to try different deals, headlines, and pictures to see what brings in the most customers.
- Connect to Your Other Tools: Unbounce connects to over 1,000 other tools. This means you can automatically send new leads to your email list without lifting a finger.
Unbounce costs a bit more, starting around $99/month, and the plans have limits on how many people can visit. But if getting a steady stream of new customers is your goal, it can pay for itself very quickly. It's a perfect tool for serious business owners who want serious results from their ads.
Website: https://unbounce.com
3. Leadpages
Leadpages is a super-friendly tool for small businesses that need to get customer-getting pages up and running without any fuss. It's designed to help you quickly create landing pages, pop-up forms, and even simple websites that are all about one thing: getting contact information. It's less about building a giant, complicated website and more about creating simple, focused pages that turn visitors into potential customers.
What makes Leadpages a great example for getting leads is its huge library of ready-to-go designs. You don't have to guess what a good page looks like. You just pick a design that’s already built to work, add your own words and pictures with its easy drag-and-drop builder, and you're ready to go. You can have a professional-looking page live in minutes, not weeks. It’s that easy!
Why it Works
Leadpages is all about being simple and fast. It gives a small business owner everything they need in one box. You get the page builder, the hosting for your page, and tools like pop-ups and alert bars to grab attention. Its built-in "Leadmeter" even gives you tips in real-time to make your page better as you build it, taking the guesswork out of the process. This makes creating great pages easy for everyone, not just marketing pros.
Key Takeaway: You don't need a fancy website to start getting leads. Leadpages proves that simple, pre-made landing pages and pop-ups are powerful tools for any business. This is a core idea to understand when you learn what lead generation marketing is all about.
Actionable Insights for Your Business
- Use Proven Designs: Don't start from scratch. Look through the Leadpages design gallery and pick one made for your industry (like a free estimate for a contractor or a menu download for a restaurant).
- Add Pop-Ups to Your Site: Even if you already have a website, you can use Leadpages to add a pop-up form that offers a discount or a free guide to get emails from visitors before they leave.
- Launch an Event Page Quickly: Hosting a webinar or a local event? You can create a special sign-up page in under 30 minutes to get people to register.
Leadpages is very affordable, with plans starting as low as $49/month. This makes it a fantastic starting point for small businesses wanting to get serious about getting customers online without a huge budget. It's so easy, your dog could probably do it. (Please don't let your dog do it).
Website: https://www.leadpages.com/templates/landing-page-template/lead-gen
4. Webflow
Webflow is a powerful website builder that gives you the creative freedom of a professional designer without needing to write code. It's perfect for business owners who want a website that looks exactly how they imagine it. You can start with a great-looking design made for getting leads or even "clone" a free site from other users to get started fast.
What makes Webflow one of the best examples of lead generation websites is that you can control everything about the design. You can tweak every little detail, from how buttons move to how forms look, to create a perfect experience for your visitors. It’s a great platform for building everything from a single landing page to a full website with a blog.
Why it Works
Webflow is all about giving you the power to be precise. It lets you build a beautiful, custom website that looks like it cost a fortune, but you can do it yourself. Instead of being stuck with a boring template, you can perfect the placement of every "call now" button and sign-up form to get the most customers. The community "cloneables" are like a treasure chest, letting you copy successful designs and change them for your own business.
Key Takeaway: Total design control lets you build a truly unique and effective customer-getting machine. Following key design rules is important, and you can learn all about the website design best practices that turn visitors into customers.
Actionable Insights for Your Business
- Find Your Perfect Starting Point: Look through the Webflow Template Marketplace for a design focused on getting customers. Many cost a one-time fee of $29–$149. You can also find free projects to copy and use as a starting point.
- Copy and Learn: Find a free page in the "Made in Webflow" showcase. You can copy it into your own account to see how it was built and then change it with your own offer.
- Grow as You Go: Start with a simple landing page for your HVAC special. As your business grows, you can easily add a blog, team pages, and more all in the same place.
Webflow takes a little more time to learn than simpler builders, but the results are amazing. It's ideal for creative business owners who want their website to be a pixel-perfect, customer-getting tool.
Website: https://webflow.com/templates
5. Wix
Wix is a hugely popular website builder that makes getting online feel less like rocket science and more like playing with building blocks. For a small business owner who needs a lead generation website up and running yesterday, Wix is a solid choice. It gives you ready-to-go designs made specifically for getting leads, so you don't have to start from a blank screen.
What makes Wix a great example of a lead generation website platform is its all-in-one approach. You get a drag-and-drop editor, website hosting, and built-in tools like contact forms and booking apps all in one place. You can build a professional-looking site that brings in customers without ever touching a line of code, which is a huge win when you're busy running your business. You can totally do this!
Why it Works
Wix is all about being fast and simple. It gets rid of the tech headaches that stop many business owners from building a site that actually works for them. By providing templates for landing pages, service businesses, and online stores, Wix gives you a running start. You can quickly add a form, connect a way to get paid, or add your calendar for bookings, turning your website into a 24/7 customer-getting machine. The platform handles the boring tech stuff so you can focus on your customers.
Key Takeaway: You don't need a complicated, custom-coded site to get leads. A simple, well-designed Wix site with a clear button to click can be incredibly effective. Understanding the basics is key, and you can get started with this guide on website design for small businesses.
Actionable Insights for Your Business
- Get Started for Free: Use Wix's free plan to play around with the editor and find a design you love. You can build your whole site before deciding to pay for a plan.
- Use the App Market: Need to add online booking for your cleaning service or a gallery for your restoration work? The Wix App Market has hundreds of add-ons to give your site more power.
- Keep It Simple: Pick a clean design, make your "Contact Us" or "Get a Quote" button obvious, and clearly say what you do. A simple, focused site gets more customers than a cluttered one.
Wix has a free plan, but for a professional look, you'll want a paid plan (starting around $16/month) to connect your own domain name and remove Wix ads. It’s a very affordable and powerful way to create a website that brings you new customers.
Website: https://www.wix.com/website/templates/html/landing-pages/1
6. ThemeForest (Envato Market)
If you're looking for a one-stop shop for website designs, ThemeForest is like a giant digital mall. It’s a huge marketplace where you can buy pre-made designs for almost any kind of website, including pages specifically built to get you leads. Instead of paying a monthly fee, you usually pay one time for a design you like and then own it.
What makes ThemeForest a great resource for lead generation website examples is the huge variety. You can find designs for WordPress, simple HTML pages, and even designs that work with platforms like Unbounce. This gives you tons of options to find a look and feel that perfectly matches your business, whether you're a plumber, a dentist, or run a local restaurant.
Why it Works
ThemeForest is all about choice and affordability. Instead of being locked into one company's style, you can look at thousands of designs from different creators. Many of these designs come with powerful tools like page builders and are already set up to connect with your email system. This means you can get a professional-looking, customer-getting site without spending a lot of money.
Key Takeaway: You don't always need to pay every month to get a great design. ThemeForest offers a one-time purchase that gives you control and a massive selection of pre-built, ready-to-go designs. This is a great starting point when learning about the 12 must-haves for a lead-generating website.
Actionable Insights for Your Business
- Find Your Niche: Search for designs made for your specific industry (e.g., "plumbing WordPress theme"). These often come with the exact pages and features you need right out of the box.
- Check the Reviews: Not all designs are created equal. Look at ratings, comments, and the seller’s support history before you buy to make sure you're getting a quality product.
- Budget-Friendly Start: A design can cost as little as $30-$60 one time. You’ll still need web hosting, but it's an incredibly affordable way to launch a professional-looking site.
The main challenge with ThemeForest is that some designs are better than others, so it's important to do your homework on the seller. You are also in charge of your own website hosting and setup. However, for a business owner who wants the most choice for a single, upfront cost, it's an amazing resource.
Website: https://themeforest.net/category/marketing/landing-pages
7. HubSpot (Inspire gallery & Template Marketplace)
HubSpot is more than just a marketing tool; it's a huge library of ideas for your business website. Their "Inspire" gallery is like a Pinterest board for websites that actually get leads. It shows you real websites built on HubSpot, so you can see what’s working for businesses just like yours and get inspired to create your own customer-getting machine.
What makes HubSpot a top-tier example is its direct connection to powerful marketing tools. You don't just see a pretty design; you see a design that works with a customer list, email marketing, and forms. Their Template Marketplace then lets you grab a professionally designed theme and get started, even if you’re not a tech whiz.
Why it Works
HubSpot’s strategy is to show, not just tell. By sharing a gallery of successful real-world sites, they prove their platform is great and give you a shortcut to a great design. Instead of guessing what a good "Request a Quote" page looks like for a plumbing business, you can look at examples and see what the pros are doing. This takes the guesswork out and helps you build a website that's already based on a winning formula.
Key Takeaway: The best websites for getting leads don't have to be built from scratch. HubSpot shows you proven layouts and gives you the tools to recreate them, all connected to a system that helps you manage your new leads.
Actionable Insights for Your Business
- Borrow Ideas Shamelessly: Use the Inspire gallery to find websites in your industry. See how they set up their services, what their contact forms look like, and where they put their phone numbers. It's not cheating, it's research!
- Start with a Template: Don't start with a blank page. The Template Marketplace has tons of free and paid designs made for getting leads. Pick one and just add your own words and pictures.
- Connect Everything: If you use HubSpot, every lead from your new website goes right into your customer list. This means you can follow up faster and never let a potential customer slip away.
While HubSpot's bigger plans can be expensive, they offer many free tools to get you started. The value comes from having your website, customer list, and marketing tools all working together in one place. It’s a perfect setup for growing businesses that are serious about turning their website into their best salesperson.
Website: https://designers.hubspot.com/inspire
Top 7 Lead-Gen Website Comparison
| Solution | Implementation complexity (🔄) | Resource requirements (💡) | Speed / Efficiency (⚡) | Expected outcomes (📊) | Ideal use cases | Key advantages (⭐) |
|---|---|---|---|---|---|---|
| The Cherubini Company | Low–Medium — agency-led build and coaching | Agency engagement, custom quote; minimal internal tech | Moderate — depends on project scope and scheduling | 📊 Strong local lead generation; conversion-first WordPress sites ⭐⭐⭐ | Local small businesses, home services, retailers needing hands-on support | Personalized access to founders, conversion-focused sites, flexible ad tiers |
| Unbounce | Low — drag-and-drop + built-in optimization | Paid subscription; marketer to design/test; integrations | Very fast — rapid page creation and Smart Traffic optimization | 📊 High conversion potential for paid campaigns; A/B + AI routing ⭐⭐⭐ | PPC campaigns, marketers running rapid tests and funnels | Conversion templates, Smart Traffic (AI), extensive integrations |
| Leadpages | Low — visual builder with templates | Subscription with hosting; minimal dev work | Very fast — turnkey pages and pop-ups | 📊 Reliable lead capture for SMBs; some features gated to higher plans ⭐⭐⭐ | Small businesses wanting hosted, out-of-the-box lead capture | Easy visual builder, pop-ups/alert bars, integrated hosting |
| Webflow | Medium–High — visual + CSS-level control | Designer/developer or steeper learning time; hosting costs | Moderate — quick for templates, slower for custom designs | 📊 High-quality, highly tailored conversion pages when skilled ⭐⭐⭐ | Designers/agencies and teams needing fine-grained control and scalability | Precise design control, cloneables/templates, CMS scalability |
| Wix | Low — very user-friendly editor | Minimal skills; free tier available; apps for extras | Very fast — quick publish with built-in forms/hosting | 📊 Good for basic lead pages; limited deep optimization ⭐⭐ | Non-technical owners needing rapid, low-cost pages | Fast deployment, free plan, integrated apps and hosting |
| ThemeForest (Envato) | Varies — depends on chosen stack and template | One-time purchase; often requires hosting and customization | Moderate — quick if template matches needs, else longer | 📊 Broad template availability; quality varies by seller ⭐⭐ | Buyers wanting one-time templates across HTML/WordPress/Unbounce | Large variety by niche, one-time pricing, cross-platform options |
| HubSpot (Inspire & Marketplace) | Medium — template install vs full CMS work | Paid HubSpot tiers often required; CRM admin resources | Moderate — faster inside HubSpot ecosystem | 📊 CRM-connected funnels and polished examples; strong for integrated stacks ⭐⭐⭐ | Teams already on HubSpot needing CRM-linked lead-gen | Tight CRM/automation integration, curated examples, documentation |
Okay, It's Your Turn to Get More Customers!
See? It's not so scary! We’ve walked through some powerful lead generation website examples, from our own work here at The Cherubini Company to amazing tools like Unbounce, Leadpages, and HubSpot. The biggest secret is that you don't need a complicated, expensive website to get more customers. You just need a smart one.
The goal is always the same: make it incredibly easy for a visitor to take the next step. Every successful example we looked at did this brilliantly. They didn't hide their phone numbers or bury their contact forms. They put them right out front where no one could miss them. It’s so simple, it’s almost funny!
Your Simple Action Plan
Feeling fired up? Good! Let's boil everything down into a simple plan you can start using today. Think of these as the "must-haves" for a website that actually works for your business.
- Make Your Offer Clear: What do you want people to do? Get a free quote? Schedule a call? Buy something? Say it loud and clear, right at the top of your page.
- Show, Don't Just Tell: Use real photos of your work and feature reviews from happy customers. This builds trust faster than anything else. People want to see you're the real deal.
- Keep Forms Short: Nobody wants to fill out a 20-question form. Ask for the basics: name, email, and phone number. You can get the rest of the details later.
- Put Your Phone Number Everywhere: Make your phone number big, bold, and clickable, especially on phones. For a local service business, a phone call is pure gold.
Choosing the Right Path for Your Business
Now, which tool is right for you? If you just need a simple, fast landing page for an ad, a tool like Leadpages or Unbounce is perfect. If you want more creative control and are building a full site, Webflow or Wix offer great options. And if you're serious about turning your website into a complete marketing machine, HubSpot is the all-in-one powerhouse.
The specific tool matters less than the plan behind it. For example, a real estate agent's website needs to do more than just look pretty; it needs to get leads. Once you see how websites work to get leads, you can learn more about top real estate lead generation strategies that connect your site with all your other marketing. The key is to pick a tool you're comfortable with and focus on the simple ideas we've talked about.
You can absolutely do this. Building a website that brings in leads is just a matter of following a simple recipe. Focus on your customer, make their life easy, and you’ll see the results.
Ready to turn these ideas into a real, customer-getting website but don't want to do it alone? That's what we're here for! At The Cherubini Company, we build simple, powerful websites for local businesses that are designed from day one to get you leads. We can help, and it’s easier than you think. Let's build something that grows your business together.
