Imagine this: new customers are calling you, ready to hire you, instead of you always chasing the next job. That’s not a dream. It’s what happens when you have multiple lead machines working for you, day and night. These aren’t crazy robots; they’re just simple ways to get your phone to ring.
Are You Just Looking For More Leads Or Do You Want To Build An Empire?
A kingpin contractor isn’t chasing leads — he’s chasing territory. He’s built the skills, the crews, the reputation… now he wants the dominance he knows he deserves. He hates watching new companies with zero experience outrank him online. He hates knowing he’s better, but less visible. A kingpin plays a bigger game: regional control, multi-city visibility, and being the name everyone sees first. That’s why he needs a 12-Pack of Lead Machines — not for “more leads,” but to own every city around him, crush competitor visibility, and turn his business into a multi-city empire. The kingpin doesn’t compete. He conquers.
Stop Chasing Customers and Start Having Them Chase You!
While you’re busy working or even sleeping, these simple systems are finding new customers for you. Think of them like fishing nets that are always in the water, catching leads. You don’t need a lot of money or to be a computer whiz to make this happen. It’s way easier than you think.
This guide will show you exactly how. No confusing words—just simple steps you can use today. You can totally do this, and we’re here to help you get started.
What Are These Lead Machines, Anyway?
A “lead machine” is just a fancy name for a tool that brings you new customers. It’s that simple! And when you have a few of them, you’re not just hoping one thing works. If one way slows down, the others keep your business busy.
Some of the best—and easiest—lead machines for a local business are:
- A Simple Website: Your online shop that works 24/7 to get people to call you.
- Local SEO: This helps you show up first on Google when people in your town search for you.
- 5-Star Review Generation: This turns your happy customers into your best salespeople online.
- Google & Facebook Ads: These are like a “lead faucet” you can turn on whenever you need more work.
By the end of this guide, you’ll see that getting a steady flow of new customers isn’t about luck. It’s about building the right machines. Let’s build your first one!
Your First Lead Machine: A Website That Works
Think of your website as your best employee. It never gets sick, it never goes on vacation, and its only job is to get you more leads.
But is your website doing that? A lot of websites are like sleepy dogs on the porch—they’re there, but they aren’t doing much. Let’s wake it up and turn your website design into a powerful lead generation machine.
A great website isn’t about looking fancy. It’s about one thing: making it super easy for a visitor to hire you.
When someone lands on your site, they’re in a hurry. You have about three seconds to show them you’re the right person for the job before they leave. They need to know what you do, where you do it, and how to call you—fast!
It has to be that simple. If they have to search for your phone number, they’ll just go find a competitor who has their number right at the top. This is an easy fix you can do right now.
Making It Easy for Customers to Call You
Your most important info should be impossible to miss. I’m talking about your phone number and a big, friendly “Get a Free Quote” button.
Don’t hide them at the bottom of the page! Put them right at the top so everyone can see them, even when they scroll. No excuses!
Also, use words that real people use. Nobody wants to read boring business-speak. Talk to your customers about their problems and tell them how you can fix them. Instead of “We offer premier sanitation services,” just say “We’ll get your house so clean, your neighbors will be jealous.” See? Simple and to the point.
Your website doesn’t need to be huge. A few strong pages are all it takes to get the job done and start bringing in leads. A good website design is a simple design!
Finally, remember this: most of your customers will find you on their phones. If your site is slow or hard to use on a phone, you’re losing money. It needs to be super fast and easy to use on a small screen.
By doing these simple things, you create one of the most reliable multiple lead machines a business can have. You can do this! And if you need a hand, we’re here to help. Ask about our 12 pack option!
The Local SEO Machine: Getting Found on Google
Local SEO sounds tricky, but it’s not. It’s just about making sure you show up when someone in your town searches on Google for what you do. When they type “plumber near me” into their phone, you want to be the first name they see. This is one of the most powerful multiple lead machines you can build, and it’s mostly free!
Think about it. Who uses the phone book anymore? No one! They use Google. The businesses at the top of Google Maps are the ones getting all the calls. That’s what local SEO does for you. It puts you in front of people who are ready to hire someone right now.
You can do this. You don’t have to be a computer expert, you just need to do a few simple things.
Your Free Ad on Google
First, you need a Google Business Profile. This is your free spot on Google Search and Maps. It’s where you list your business name, address, phone number, and hours. A lot of business owners set it up and then forget about it. That’s a huge mistake!
The real secret is to keep it fresh. Add new photos of your work every week. Post little updates. Answer questions people ask. Google sees that you’re active and rewards you by showing you to more people. This simple trick helps you get ahead of your lazy competitors.
A busy Google Business Profile tells Google you’re a real, active business that deserves new customers. It’s the first step to great local SEO.
The Secret Weapon: 5-Star Reviews
Now, let’s talk about the real secret to winning at local SEO: getting a ton of great reviews. This is called 5 star review generation, and it’s like having your happiest customers tell everyone in town how great you are.
Good reviews build trust. When someone sees you have 50 glowing reviews and your competitor has two, who do you think they’ll call? It’s a no-brainer!
Here are some easy ways to get more reviews:
- Just ask! When a customer says they love your work, just say, “That’s awesome! Would you mind leaving us a quick review on Google? It really helps us out.”
- Send them a link. After the job is done, text or email them a direct link to your Google review page. Make it super easy for them.
- Put a button on your site. Add a “Review Us on Google” button right on your homepage where everyone can see it.
Building a lead generation machine is all about being efficient. Just like factories use efficient machines to build things faster, you’re using efficient marketing systems to grow your business. It’s all about building a machine that works for you.
The Paid Ads Machine: Instant Customers
Need new customers… like, yesterday? Think of Google Ads and Facebook Ads as a faucet for your business. When you need more leads, you just turn it on.
While things like local SEO take a little time to work, paid ads can bring customers to your door today. This isn’t some big, confusing puzzle. It’s a simple way to get your phone ringing whenever you need it.
Let’s be honest—waiting for customers to find you can be slow and painful. Paid ads let you skip the line. You get to put your business right in front of people who are looking for you right now. It’s one of the fastest lead machines you can build.
Google Ads: Catch People Who Need You Now
Google Ads are perfect for finding people with an urgent problem. Someone typing “emergency roofer near me” is a customer you can’t miss. With a simple Google Ad, your business can be the first one they see.
It’s like having a billboard that only shows up when someone is ready to buy. The trick is to only show your ads to people in your area who are looking for your specific service. This way, you don’t waste money on useless clicks.
Facebook Ads: Meet Customers Before They Need You
Facebook Ads are a bit different, but just as awesome. Instead of catching people who are searching right now, you get to show your business to people in your town who might need you later.
Think of it like saying “hello” to the neighborhood. You can show your ads to people based on where they live, making it super easy to reach your perfect local customer.
To streamline your advertising efforts and build a robust Paid Ads Machine, some folks use advanced automated ad launching tools.
Which Ad Machine Should You Use?
So, where do you start? Google or Facebook? It just depends on your goal. Are you looking for the “I need it now!” customer or the “I’ll remember them for later” customer?
Here’s a quick guide to help you choose.
| Feature | Google Ads | Facebook Ads |
|---|---|---|
| Best For | Getting calls right now (urgent needs) | Getting your name out there for future jobs |
| Customer Goal | Actively searching for a solution | Casually browsing social media |
| Example | “AC repair near me” | A local AC company showing happy customer photos |
Both platforms work! The trick is knowing which faucet to turn on and when.
This is how you build a lead generation machine that you control. You don’t need a huge budget; you can start with just a few dollars a day. We know how simple it is to get started.
The power of a paid ads machine is that you are in control. When business is slow, you turn it on. When you’re busy, you can turn it off. It’s a tool that puts you in charge of your own success.
Connecting Your Machines to Grow on Autopilot
Having a good website, great local SEO, and some ads running is a great start. Each one is a good lead machine on its own. But the real magic happens when you connect them all together.
This is how you put your lead generation on autopilot. It’s not about being a computer genius; it’s about using simple tools to make your multiple lead machines work together. This will save you time and make you look like a total pro.
Make a Great First Impression—Automatically!
Imagine someone fills out the contact form on your website. Instead of them waiting for you to see the email, an automatic text message instantly goes to their phone. It could say, “Thanks for contacting [Your Company]! We got your message and will call you in a few minutes.”
That little text does two big things:
- It tells the customer you’re on the ball.
- It stops them from calling your competitor.
This simple connection between your website and your phone turns a new lead into a happy future customer, all without you doing a thing.
When you build multiple lead machines across different platforms, managing multiple social media accounts effectively becomes a huge part of making this autopilot growth work. The same idea of automation applies there, too.
Put 5-Star Review Generation on Cruise Control
The same idea works after you finish a job. You can set up a system that automatically sends a friendly text a day or two later. It could say, “Hey, how did we do? If you loved our work, we’d be so grateful for a five-star review!”
This automatic follow-up is the secret to getting a steady stream of reviews for your 5 star review generation machine. It takes the awkwardness out of asking and makes it super easy for happy customers to help you.
This infographic shows a typical journey a customer might take through your paid ads funnel, from seeing you for the first time to taking action.
Connecting these steps makes sure no lead gets lost and every happy customer gets a chance to leave you that awesome five-star review.
Making things work on their own is happening everywhere. In big factories, machines do more and more of the work. We’re just doing the same thing for your marketing to make it easier for you.
We can help you connect these simple tools. It’s the key to making your business run better and get you more leads while you do what you do best.
Common Questions We Hear All the Time
Getting started with all this usually brings up a few questions. That’s totally normal! Here are the most common ones we hear, with simple answers.
This stuff isn’t hard. You can do this. Let’s clear up any confusion before you start building.
Where Do I Even Start? Which Lead Machine Should I Build First?
This is the big one. The best place to start is with your website design and local SEO. These are your main multiple lead machines.
Your website is your online home base. Local SEO, especially your Google Business Profile, is like a giant sign pointing people right to it.
- Your Website: This is where you send everyone. A good one turns people who are just looking into people who are paying.
- Local SEO: This gets you in front of people in your town who are looking for you right now. It’s free and brings in the best kind of customers.
Once you have those two working well, you can add Google Ads or Facebook Ads to get new customers whenever you need them.
I Don’t Have a Huge Budget. How Much Do I Really Need for Ads?
This is a great question, and the answer is probably less than you think. You don’t need a ton of money to make Google Ads or Facebook Ads work. You are in 100% control of what you spend.
Seriously, you can start with a budget as small as $5 or $10 a day.
The goal at first isn’t to get a flood of new jobs. It’s to see what works. You run small tests, see which ads make the phone ring, and then you spend a little more on the ones that work.
The great thing about paid ads is that you can turn the faucet on or off. When business is slow, spend a little more. When you’re busy, you can pause your ads. It’s a flexible machine built just for you.
This is much smarter than just throwing a bunch of money at ads and hoping for the best. You can do this without spending a fortune.
How Much Does a Good Website Actually Cost?
That’s kind of like asking “how much does a car cost?” It can be a lot or a little! But for a local business, you don’t need a super fancy website that costs a ton of money.
What you do need is a simple, clean, and fast site that makes it easy for a customer to see what you do and call you.
A great website design built for one thing—lead generation—is an investment that will make you money over and over again.
Remember, a cheap website that doesn’t get you any customers is a waste of money. A good website is a true lead machine that works for you every single day.
Ready to stop chasing customers and start building a system that brings them to you? The team at The Cherubini Company has been helping small businesses do just that since 1998. We make it simple, we don’t use confusing words, and we get results. Let’s build your lead machines together.
