Let’s be real. You’re a pro at moving dirt, not marketing. But what if getting great jobs was almost that easy? Google Ads for excavators is the fastest way to make your phone ring. Forget all the techy stuff. A few simple clicks can put your business right in front of local people looking for you right now.
Turn Your Excavator Business into a Lead Machine
You didn’t get into this business to become a computer wizard. You got into it to run awesome equipment and handle big jobs.
Think of Google Ads as a giant billboard in your town. The best part? You only pay when someone who actually needs digging done looks at it. It’s that simple.
While your competition is waiting for the phone to ring, you can be the one getting all the calls. You can show up the moment a homeowner or builder types “excavator services near me” into their phone. This isn’t about luck. It’s about being in the right place at the right time. You can do this!
Why It Just Works
This is so powerful because it’s so simple.
- You find people ready to hire: People on Google aren’t just looking around. They have a problem—they need a foundation dug or land cleared—and you have the solution.
- You control the money: You decide exactly how much you want to spend. Start small, see the calls come in, and then you can decide to turn it up. No guessing.
- It’s faster than anything else: Things like local SEO (getting found on Google Maps) can take months. Google Ads can bring you calls the same day you turn them on.
The plan is super simple: a customer searches for your services, your ad shows up at the top, and they call you. That’s it!
This simple process turns your business into a lead machine. You stop waiting for work and start getting it. This is even better than Facebook ads for getting immediate calls.
The best part? You don’t need a fancy degree. If you can run a 30-ton machine, you can handle this. It’s all about turning your ads and website into powerful lead machines for excavators. It’s also smart to learn other ways to get jobs. Check out this a complete guide on how to get construction leads.
Finding the Words That Bring in Jobs
Think of keywords as the secret words your best customers use on Google. If you know their words, you get their jobs. It’s that easy. This isn’t about fancy tech; it’s about what people actually say.
Just think like a person with a big problem. A homeowner doesn’t search for “geotechnical soil displacement.” They search for “backyard leveling near me” or “fix my swampy yard.” It’s that simple!
The goal is to find the exact things people type when they need a foundation dug. These are the money words that make your business a true lead machine. We’re talking about words that show someone is ready to hire you right now.
Thinking Like Your Customer
So, put yourself in your customer’s shoes. What’s their problem? Are they building a house? Dealing with a drainage mess? Clearing land?
Here are the kinds of keywords that work like magic:
- Service + Location: These are pure gold. Think “land clearing Columbus Ohio” or “trenching services Licking County.” This is key for your local SEO and getting nearby jobs.
- Problem-Based: People search for what’s wrong. Phrases like “fixing a wet basement” or “digging for a new septic tank” are perfect examples that lead to a paying job.
- “Near Me” Searches: This is huge! So many people just type “excavator rental near me” or “grading contractor near me.” Google knows where they are and will show them local guys—that needs to be you!
Getting your keywords right is a huge part of winning with Google Ads. To learn more, check out this guide on Google Ads for local businesses.
You know your business better than anyone. You know the local slang and the problems people have in your town. You already have a big advantage over some marketing nerd. Trust your gut!
Building Your Money-Making Keyword List
Let’s make this easy. You don’t need fancy tools. Just grab a piece of paper.
Here’s a simple chart to help you come up with your own powerful keyword list. Just fill in the blanks with what you do and where you do it. You can create tons of them in just a few minutes. It’s so simple!
Your Local Excavator Keyword Goldmine
Use this table to find the perfect keywords for your ads. Just fill in your service and your town!
| Customer Need | Keyword Formula | Your Keyword Example |
|---|---|---|
| They need land cleared. | [service] in [your town] | land clearing in Newark |
| They need an emergency fix. | emergency [service] company | emergency trenching company |
| They want the best. | best [service] near me | best foundation digger near me |
| They are comparing prices. | [service] cost estimate | excavation cost estimate |
See how easy that is? Spend 15 minutes on this, and you’ll have a great list to start with.
Stop Wasting Money with Negative Keywords
It’s also important to tell Google who you don’t want. These are called negative keywords.
Think about it. You don’t want to pay for a click from a kid looking for “excavator toys” or someone looking for “excavator jobs.” That’s just throwing money away.
Here are some negative keywords you should add right away:
- toys
- games
- free
- training
- school
- salary
- pictures
- videos
Adding these simple words can save you hundreds of dollars. It makes sure every penny you spend on your Google Ads for excavators campaign works as hard as you do.
Creating an Ad That Makes Your Phone Ring
Your Google Ad is like your handshake. It’s got to be strong, confident, and tell people why they should call YOU. Think of it as your own mini-billboard on the internet.
Let’s build the perfect ad together. You don’t need to be a clever writer. You just need to be clear, like you’re talking to a customer.
An ad has a few simple parts: a headline that grabs them, a short description that solves their problem, and some extra goodies that make it super easy for people to call you. Getting this right is how you turn clicks into cash. The goal is to make an ad so good that local people can’t help but click it.
Writing a Headline That Grabs Attention
Your headline is the first thing people see. It needs to be punchy and to the point.
A great headline almost always includes two things: what you do and where you do it. This immediately tells the person, “Yes, this is for me!”
- Bad Headline: Excavation Services
- Good Headline: Expert Excavator Services in Newark
- Great Headline: Fast & Reliable Land Clearing | Call Us Now!
See the difference? The great one is exciting, says what you do, and tells them what to do. It’s simple, powerful, and shows you’re a local pro.
Describing Why You’re the Best Choice
After the headline, you get a little space to tell your story. Keep it short. Nobody wants to read a book; they just want their problem solved.
Focus on what makes you great. Are you family-owned? Do you give free quotes? Do you have amazing 5 star review generation? Put that in your ad!
Your ad should answer one question: “Why should I trust you with my big project?” A simple line like “Family-Owned for 20+ Years. 5-Star Rated. Free Estimates!” builds trust right away.
With the excavator market growing, having a clear, trustworthy ad is more important than ever. You can learn more about the booming market in this equipment industry report.
Use Ad Extensions to Get More Calls
Ad extensions are the secret sauce. They’re extra bits of info you can add to your ad for free, and they make a huge difference. They make your ad bigger and give customers more ways to reach you. This is a key part of turning your ad into a lead machine.
Here are the ones you need:
- Call Extension: Puts your phone number right in the ad. On a cell phone, people can just tap it to call you. It’s a game-changer.
- Location Extension: Shows your address and puts you on the map. This is perfect for building local trust.
- Sitelink Extensions: These are extra links to pages on your site, like “Our Services” or “Request a Quote.”
These simple add-ons make it super easy for customers to call you. If you want to learn more, we have tons of tips in our articles on super simple Google Ads.
You can absolutely do this. Building a great ad isn’t hard, and we can help you make it perfect.
Designing a Website That Turns Clicks into Calls
You did it! Someone saw your awesome Google Ad and they clicked it.
But hold on. The job’s not done. Where they go next is just as important.
If your website is a confusing mess, that customer is gone. Poof. All that money you spent on the click is wasted.
We need to send them to a simple page that does one thing: convince them to call you. This is the last step in turning your Google Ads for excavators into a non-stop lead machine. You don’t need a fancy, expensive website design to get calls.
Make It Super Simple to Contact You
When a customer lands on your page, they should know how to contact you in three seconds. No looking around.
Your phone number should be HUGE. Put it right at the top, big and bold. On a cell phone, it has to be a “click-to-call” button so they can reach you with one tap.
Next, have a simple “Request a Quote” form. Don’t ask for a million things. Just get the basics:
- Name
- Phone Number
- A small box for a message
That’s it. The easier you make it, the more calls you’ll get. Period.
Build Trust Right Away
People want to hire someone they can trust. Your website needs to show them you’re the right choice.
This is where your happy customers help you out. Put your 5-star reviews right on the page where they can’t be missed. Seeing that other local folks loved your work is pure gold. This is the magic of 5 star review generation!
Don’t forget to show off your work! Add big, clear photos of your best projects. A picture of a perfectly graded lot is way better than a thousand words.
A good website is what makes your Google ads profitable. To see how to turn clicks into calls, check out these landing page design best practices.
This isn’t complicated. With a simple page focused on lead generation, your phone will start ringing. We can help you build this simple but powerful tool to make your ads a huge success.
Setting a Budget Without Breaking the Bank
Worried that Google Ads for excavators will cost a fortune? Don’t be. You are in total control of every penny.
Think of it like putting gas in your truck. You decide if you want to put in $20 for a quick trip or fill the whole tank. Google Ads is the same. You set a daily budget you’re comfortable with—whether that’s $15 or $50—and Google never goes over it.
How Bidding Works in Simple Terms
Every time someone searches for “excavator services,” a tiny, super-fast auction happens. You’re bidding against other companies for that click. But you don’t have to be the biggest spender to win.
You can set a maximum price you’re willing to pay for one click. This is how you keep things cheap and get the most for your money. A good plan is to start with a small bid, see how many calls you get, and then change it from there. It’s simple, and you can change it anytime.
The goal isn’t to be the highest bidder. It’s to be the smartest bidder. A great ad and a simple website can often win you the job even if you didn’t pay the most for the click.
This is a big deal because the market is growing fast. A smart ad campaign can grab you a huge piece of the pie.
Knowing What Actually Works
So, how do you know if your ads are making money? The answer is something called “conversion tracking.”
That sounds techy, but it’s not. It’s just a way to see which of your ads are actually making your phone ring. Think of it as a scoreboard for your ads.
Here’s why this is a game-changer:
- Stop Wasting Money: You can see which ads aren’t working and just turn them off.
- Double Down on Winners: You can put more money into the ads that are bringing in real jobs.
- Stay in Control: You’ll know exactly how much money you’re making from your ads.
Setting this up is a key step in turning your ads into a true lead machine. With the right budget and tracking, you’re not just spending money; you’re investing in new jobs.
Our guide to Super Simple Ads shows you how easy this can be. You can do this, and we’re here to help you get it right.
Questions We Hear from Excavator Guys All the Time
Look, we get it. You’re busy running a business, not sitting at a computer all day. Here are some quick, simple answers to the questions we hear most from excavator pros like you.
We’ve kept it short and sweet because you’ve got dirt to move.
How Much Should I Actually Spend on Google Ads?
There’s no magic number—you’re in control. You can start small, maybe with the cost of a good lunch each day ($15-$20), and see what happens.
Think of it this way: if a new land-clearing job brings in $2,500, would you spend $250 to get it? That’s how you should think about it. Our advice is to start with a small budget, track the calls, and then turn it up once you see your Google Ads are working. It’s not about spending a lot; it’s about spending smart to build a lead machine.
Do I Need a Fancy Website for This to Work?
Here’s the honest truth: an ad gets people to your website, but it’s your site’s job to get them to call you. If your website is old or hard to read on a phone, you’re just throwing money away.
But you don’t need a crazy expensive website design! All you need is one super-simple page with:
- Your phone number in big letters.
- A contact form that’s easy to fill out.
- Great photos of your work.
- Your best 5-star reviews right up front. Good 5 star review generation is key!
The whole point is to make it ridiculously easy for a customer to contact you in less than five seconds.
If a customer has to search for your phone number, they’re not going to call you. They’re going to call your competitor. Make it big, bold, and easy to find.
How Quickly Can I Start Getting Calls?
This is the best part about Google Ads for excavators—it’s fast. Your ads can start showing up in front of local customers within hours of turning them on.
You could get a call for a new job the same day you start! The system gets smarter over the first few weeks, so your results will get even better. But for getting your name out there right now, nothing beats it. It’s the fastest way to start your lead generation.
Can I Target Ads Just to My Service Area?
Absolutely, and you have to do this! This is what makes Google Ads so great for local SEO and for contractors.
You can literally draw a circle around your service area and tell Google, “Only show my ads to people inside this circle.” You can use zip codes, city names, or a radius around your shop. This makes sure you’re not wasting money on people who are too far away.
You can definitely do this, and you don’t have to do it alone. At The Cherubini Company, we help business owners like you turn their online presence into a powerful lead machine without all the confusing stuff. We are experts in Google ads, Facebook ads, lead generation, website design, and 5 star review generation.
If you’re ready to get more calls and land more jobs, let’s talk. Visit us at https://cherubinicompany.com to see how we can help.
