Waiting for the phone to ring is not a business plan. You’re a roofer, not a professional wish-maker. The good news? You can build a super simple system that brings jobs to you, and it all starts with your website. You can do this, and it’s easier than you think.
Build a Website That Gets You Leads 24/7
Think of your website like your best salesperson—one who works around the clock, never calls in sick, and brings you jobs even while you sleep. We call this a “Lead Machine.” Its only job is to turn a person looking online into a paying customer, without you having to chase every single storm. It’s that simple.
Most contractor websites are just online business cards. They look nice, but they don’t actually do anything. A Lead Machine is different. It’s built to make a homeowner pick up the phone and call you, right now.
Your Website Is Your Digital Billboard
Imagine a giant billboard on the busiest road in town with your phone number on it. That’s what a good website does for you online. It’s your digital storefront, always open, and always ready to make a great first impression.
Having a good website isn’t a maybe anymore. The roofing business in the U.S. is a huge $59.2 billion industry. Guess where homeowners go to find a roofer they can trust? They search online. To get your piece of that pie, you have to be where they’re looking.
Your website is the heart of your lead generation, turning curious lookers into real jobs. That’s why we build websites with one goal: making your phone ring.
Must-Haves for a True Lead Machine Website
Forget the fancy animations and confusing menus. A website design that gets roofing leads needs a few simple, powerful parts. It’s not complicated, and you don’t need to be a computer whiz to understand it.
A good lead generation website is a simple tool. Here are the must-have parts that make it work.
Your Website’s Lead Generation Essentials
| Website Part | What It Does | Why You Need It |
|---|---|---|
| Big Phone Numbers | Puts your number at the very top of every single page. | Makes it impossible for a customer to miss. Easy to find = more calls. Simple! |
| “Click to Call” Buttons | Lets people on their phones call you with one single tap. | Most people search on their phones. This makes it super easy to call you right away. |
| Simple Contact Forms | Asks for just the basics: name, phone, and a short message. | Long, complicated forms scare people away. Keep it simple and you’ll get more leads. |
| Project Gallery | Shows off your best before-and-after photos of roof jobs. | Builds trust fast and proves you do great work. Pictures are better than words! |
| 5-Star Reviews | Puts happy customer comments right on your homepage. | Nothing sells your service better than happy customers. Let them do the talking for you! |
Each of these pieces has one job: make it crazy easy for a homeowner to call you.
To keep your website pulling in new leads, it’s smart to have effective content creation strategies. Fresh content tells Google you’re the local expert. This is how you stop being invisible and start becoming the go-to roofer in your area.
A website isn’t just a pretty picture; it’s a tool made to solve your biggest problem: getting a steady flow of awesome roofing leads. When it’s built right, it works for you nonstop.
Show Up First with Local SEO on Google Maps
Ever wonder how your competition magically appears at the top of the Google Map when someone’s roof is leaking?
Spoiler alert: it’s not magic. It’s Local SEO, and it’s way easier than you think. This is all about making your roofing business the first one local homeowners see. It’s a huge piece of the puzzle for getting leads pouring in every day.
The best part? Your most powerful tool for this is totally free. It’s your Google Business Profile, and it’s the king of local lead generation.
Your Google Business Profile Is Your Best Friend
Think of your Google Business Profile as your little shop right on Google Maps.
When a homeowner searches “roofer near me,” Google looks at these profiles to decide who shows up first. If yours is set up right, you’re the one they see. It’s really that simple.
Getting this profile looking good is the first step to showing up and standing out. It’s like putting a giant, flashing neon sign on the internet that says, “WE FIX ROOFS HERE!”
You don’t need to be a computer genius to win at local search. You just need to give Google what it wants: clear, helpful info about your business. It’s the fastest way to get your phone ringing with calls from people ready to hire you.
A great profile can literally double the number of jobs you book. We’ve seen it happen. Roofers who show up online get way more jobs than the ones who are basically invisible.
Make Your Profile Impossible to Ignore
Just having a profile isn’t enough. You have to make it awesome.
The goal is to give a customer every single reason to pick you over the other guys on the map. This is where a little bit of effort goes a very long way.
Here’s how you turn your Google profile into a lead machine:
- Fill Out Everything: Don’t skip any parts. Add your services, hours, phone number, and a link to your website. The more info you add, the more Google trusts you.
- Add Lots of Photos: Post good pictures of your team, your trucks, and especially your finished roofs. Before-and-after pictures are pure gold. They show you do great work.
- Get a Ton of 5-Star Reviews: This is super important. We’ll talk about how to get these easily next, but just know that great reviews help you show up higher on the map.
Making these small updates tells Google you’re a real, active business worth showing to people. For a simple guide, check out our post on how to optimize your Google Business Profile, which walks you through every step.
Tell Google Exactly What You Do and Where
Your website needs to tell Google the same story. Google is smart, but you have to spell things out. Tell it exactly what you do and what towns you work in.
This is where two types of website pages are your friends:
- Service Pages: Make a separate page on your site for each service. For example, have a page for “Shingle Roof Repair” and another for “Metal Roofing.” This helps you show up when someone searches for that exact job.
- City Pages: If you work in five different towns, you should have five different pages on your website, one for each town. A “Roofer in Springfield” page tells Google you are the expert for that specific area.
This simple plan makes your website a clear map for Google. It knows who you are, what you do, and where you do it.
Putting a great website and a great Google profile together is how you stop hoping for leads and start owning your local area. You can do this, and we’re here to help build these systems for you.
Turn Happy Customers into a 5-Star Review Goldmine
What’s the first thing a homeowner does when their roof is leaking? They grab their phone, search for a roofer, and immediately look at the reviews. It’s that simple.
If you don’t have a bunch of recent 5-star reviews on Google, you’re losing jobs to the roofers who do.
Having a simple system for 5 star review generation isn’t just a nice idea anymore. It’s a powerful engine that proves you’re the best choice in town. It builds trust right away and makes new customers feel good about calling you. This is a key part of your lead machine.
Why Reviews Are Your Secret Weapon
Let’s be honest—nobody wants to hire the roofer with no reviews. Good reviews are like a friend telling you, “Hey, these guys are great!” They do the selling for you.
When you have lots of happy customers saying you did a great job, it answers a new customer’s biggest question: “Can I trust this company?” Good reviews shout “YES!” That simple trust is what turns someone looking online into a real lead.
Making It Super Simple to Get 5-Star Reviews
The biggest mistake roofers make is not asking for a review, or making it hard to leave one. You finish a job, the customer is happy, and then… nothing. You can fix this with a simple process that basically runs itself.
The key is to ask for the review right after the job is done, when the customer is happiest. And you have to make it super easy for them. Nobody wants to hunt around for a link.
Here’s a simple, crazy-effective system:
- Send a Direct Link: As soon as the job is done, send a simple text or email with a direct link to your Google review page. One click, and they’re there.
- Keep the Message Short: A quick note like, “Hey [Customer Name], we loved working on your roof! Would you mind leaving us a quick review? It really helps our small business.” works like a charm.
- Make It Automatic: The only way to do this every time is to make it automatic. A simple system can send these messages for you without you even thinking about it.
Getting reviews isn’t about being pushy. It’s about making it easy for happy customers to share their good experience. A simple, one-click process is all it takes to build a powerful reputation that gets you more roofing leads.
The roofing market is huge. The global industry is worth over $296 billion, but with over 100,000 roofing companies in the U.S. alone, it’s hard to stand out. Studies show that 70% of people trust online reviews before they even think about making a call. A great reputation makes you the obvious choice.
Don’t Just Get Reviews—Show Them Off
Once you have great 5-star reviews coming in, don’t hide them. You earned them, so put them to work!
Put your best reviews right on your website’s homepage. It’s the first thing a new customer sees. When they see other happy homeowners, it helps them decide to call you. A website built as a Lead Machine should show off your best reviews right up front.
By building a simple 5-star review generation system, you create a circle of success. Great work leads to great reviews, which brings you more great customers. For more simple tips, check out our guide on essential online reputation management tips. We can build this exact system for you, turning your happy customers into a non-stop source of high-quality roofing leads.
Get Roofing Leads Today with Simple Ads
Need your phone to ring right now, not next month? While Local SEO is your long game for free leads, paid ads are like flipping a light switch.
Think of it like a water faucet. When you need more jobs, you turn it on. When you’re busy, you can turn it down. It’s that simple.
Google Ads and Facebook Ads put your roofing company right at the top of the search results, right when a homeowner is panicking about their roof. This isn’t about you becoming a tech genius. The goal is simple: spend a little money to get your phone ringing with real jobs. You can do this. It’s easier than you think.
Google Ads: The “I Need a Roofer NOW” Button
When a homeowner sees a water stain on their ceiling, they aren’t looking at pretty pictures online. They are grabbing their phone and typing “roofer near me” into Google.
Google Ads let you be the very first answer they see. It’s the fastest way to get in front of someone with a big problem and money to fix it.
You’re basically paying to skip the line. Instead of waiting for your website to show up in the normal search results, you can be at the top of page one this afternoon. The best part is that you’re in control. You only show your ads to people in your area who are looking for the exact services you offer.
Here’s why Google Ads are perfect for roofers:
- Ready to Buy: You’re reaching people who aren’t just looking around. They have a real problem that needs to be fixed now.
- Fast: You can have an ad running and getting you calls in just a few days.
- You’re in Charge: You set the budget. Start small and only spend more as you get more work.
The best thing about Google Ads is that you’re not bothering someone. You are giving them a solution at the exact moment they need it. That’s how you get great roofing leads that turn into paying jobs.
Facebook Ads: Planting Seeds for Future Jobs
So, if Google Ads are for emergencies, where do Facebook Ads fit in? Think of them as your friendly neighborhood sign. You’re not catching people in a panic, but you are making sure your company is the first one they think of when they eventually need a roofer.
Facebook is great for showing off your 5-star reviews and getting your name out there in your town. You can run simple ads with pictures of your best work, share a happy customer video, or offer a free roof check-up after a big storm. It’s a friendly way to stay top-of-mind.
This is what makes Facebook a great helper for your lead plan:
- It’s All About Pictures: It’s the perfect place to show cool before-and-after photos and quick videos of your team at work.
- Target the Right People: Show your ads only to homeowners in certain zip codes or neighborhoods.
- Build Your Name: This is how you become the roofer everyone in town knows and trusts.
Keep It Simple and Get Results
Running ads doesn’t have to be a headache. The whole point is to make your life easier, not harder.
By focusing on simple, local ads, you get a powerful one-two punch. Google Ads brings in the emergency jobs, and Facebook Ads builds your name for everything else.
You don’t need a huge marketing team to make this work. A simple plan gets the best results. To see how we run these ads without the confusing tech talk, learn more about our Super Simple Ads that are made to do one thing: make your phone ring. We can build and run this whole system for you, turning a small ad budget into a steady stream of paying customers.
Expand Your Reach to Nearby Towns
Ready to stop being just the “local guy” and become the go-to roofer for the whole area? If you want to grow past your hometown, this is how you plant your flag in every town you want to work in.
Imagine having a digital sign in all the towns around you—without ever paying for an office there. This isn’t a trick. It’s a smart plan that makes you look like the biggest, most trusted roofer around. It’s how you go from waiting for calls to owning an entire territory.
Be the Obvious Choice Everywhere
The secret to growing is simple: show up where your competition doesn’t. Most roofers are invisible online outside of their main town. By making special pages on your website for each city, you tell Google that you’re a serious roofer in Springfield, Shelbyville, and every town you want to work in.
When a homeowner in a nearby town searches for “roof repair,” Google’s job is to find the best local expert. If you have a page on your website just for their town, Google sees you as that expert. It’s a total game-changer that gets you in front of jobs your competition will never even see.
Your Digital Expansion Plan
You don’t need to be a computer expert to do this. You just need a “Lead Machine” website that’s built to grow with you.
Think of each city page as a mini-website for that town. It should feel local and talk right to the people there. Here’s what makes these pages work so well:
- Mention the Town by Name: The title has to be super clear, like “Your Trusted Roofer in Springfield.”
- Show Local Work: Use pictures of jobs you’ve done in that town. Mentioning a local landmark can help, too.
- Use Local Reviews: If you have happy customers from that town, put their reviews right on that page. It builds trust instantly.
- Make it Easy to Call: Make your phone number and contact form impossible to miss.
You’re not trying to trick Google. You’re just making it super easy for Google to see that you are the best roofer for lots of different towns. It’s about being helpful and easy to find when they search.
The U.S. roofing industry is a massive $99.8 billion market, but with over 106,000 competing businesses, just being good at roofing isn’t enough. The real battle is getting noticed. According to insights on the roofing contractor industry, companies that are invisible online are missing out on a huge piece of the pie. We’ve seen this firsthand, helping contractors grow into new towns and turn that invisibility into a steady stream of jobs.
From Local Roofer to Regional Powerhouse
Growing your business into nearby towns is the next step for a roofer who wants to get bigger. It’s how you keep your crews busy and make more money. These city pages turn your website from a simple online sign into a powerful tool for getting leads from all over the area.
This plan is for roofers who are ready to take on more work and build a big, strong brand. It makes sure that when a great job pops up 20 miles away, you’re the first roofer they find and the first one they call.
You can do this. The steps are simple, and the results are amazing. For more info, learn how contractors can get more calls in nearby towns. And if you’d rather have someone just build this system for you, we’re here to help.
Your Simple Plan to Get More Roofing Leads
Feeling ready to go? Good. Let’s wrap this up with a clear, simple plan you can start using today. This isn’t about becoming a marketing expert overnight. It’s about taking small, easy steps that lead to big results.
You now have the game plan for how to get roofing leads whenever you want them. The goal is to build a system that works for you, so you can stop chasing storms and start getting steady calls from homeowners who need your help.
Your Final Checklist for Success
Think of these four things as the legs of a strong table holding up your business. Each part is simple, powerful, and something you can start working on right away.
- Build Your Lead Machine Website: Your website should be your best employee. A good website design is built to do one thing: get you calls. That’s it.
- Own Your Local SEO: Get to the top of Google Maps with an awesome Google Business Profile. This is the fastest way to get free, great local leads.
- Create a 5-Star Review Machine: Turn every happy customer into a walking advertisement for your business. A simple, automatic system for 5-star review generation is a must-have.
- Use Ads to Fill the Gaps: When you need work now, smart Google Ads and Facebook Ads are like a faucet you can turn on for immediate leads.
Here’s a picture of how you can go from being the local hero to the king of the region once these systems are working for you.
This shows you that winning in your hometown is the first big step. You have to own your backyard before you can grow into other towns and really build your business. For a bigger look at some proven lead generation ideas that actually work, check these out.
You don’t have to do this alone. If you’d rather focus on putting on great roofs, we can build these lead generation systems for you. The team at The Cherubini Company is here to help.
A Few Common Questions I Get About Roofing Leads
Let’s get straight to it. You have questions about making your phone ring, and I have simple answers. No fluff, no confusing words—just what you need to know to get more jobs.
How Long Does This Local SEO Stuff Take to Work?
Think of Local SEO like planting a tree. You won’t get a giant tree overnight, but if you take care of it, you’ll see it grow.
Usually, you can start seeing your business climb up on Google Maps in about 3 to 6 months. The key is to get your Google Business Profile set up right and have a system for 5-star review generation. The sooner you start, the sooner you’ll get those free leads.
Look, you won’t be number one in a week, so don’t get bummed out. Local SEO is a long game, but it pays off with a steady stream of customers who find you for free. It’s totally worth the wait.
Are Google Ads Worth It for a Small Roofer?
Yes, absolutely—as long as you keep it simple! Think of Google Ads as your “get leads now” button. While SEO takes time, ads can make your phone ring this week. You don’t need a giant budget, either.
A small, simple ad campaign aimed at your main services in your main town can bring in great jobs right away. The trick is to not waste money showing ads to people who aren’t looking for a roofer. When you only show up for people looking for what you do, you turn a small bit of money into a full schedule.
What’s the Single Most Important Thing for Getting Leads?
If you only do one thing from this whole guide, do this: build a real “Lead Machine” website.
Your website is the home base for everything. It’s where people go to check you out after seeing your ad, finding you on Google, or hearing your name from a friend.
A simple website design with your phone number everywhere and big “Click to Call” buttons is all a homeowner needs to feel good about calling you. A good website makes everything else you do—from Facebook Ads to getting reviews—work ten times better. It’s the engine that runs your whole lead generation system.
Ready to stop being invisible and start getting the jobs you deserve? The team at The Cherubini Company builds these simple, powerful systems for roofers just like you. Let’s talk about turning your business into a true Lead Machine. Learn more at https://cherubinicompany.com.
