Let’s be real—you’re a contractor or a local business owner, not a web geek. You need a website that makes the phone ring. That’s it. You need more leads.
That’s where Angie Cherubini, website designer and co-founder of The Cherubini Company, comes in. Since 1998, she and her husband Pat have been building websites that get you jobs. Plain and simple. Right here from Newark, Ohio.
Meet Angie Cherubini: Your No-BS Website Designer
For over 25 years, Angie and Pat have been running The Cherubini Company. They’re a family business that helps other American family businesses win.
Angie has one simple rule: a website that doesn’t bring in leads is just a pretty picture. It’s a useless, expensive digital brochure. That’s why she doesn’t just build “websites.” She builds Lead Machines designed to turn online lookers into paying customers.
From Graphic Design to Lead Generation
Angie has been in this game since the beginning. She started her design career back in 1998 when most small businesses didn’t even have a website.
She’s seen it all. But one thing has never changed: you need leads to grow. This isn’t about confusing tech talk or fancy buzzwords. It’s about getting you more work so you can grow your business and have more freedom. Angie gets the working American because she is one.
“A pretty website that doesn’t make your phone ring is just an expensive hobby. We build tools that make you money, period.”
Why Angie is Different
Angie understands that you’re an expert at your trade, not at marketing. You don’t have time to mess with complicated website stuff. You just need results.
Her entire approach is built on a few simple truths:
- You have a visibility problem. Your competitors are showing up on Google, and you aren’t.
- A website needs traffic. A site nobody sees is like a billboard in the woods.
- Growth comes from leads. More visibility means more leads, which means more jobs.
Angie focuses on building a complete system—a website that captures leads, Local SEO to get you found, a 5-Star Review System, and help with Google and Facebook ads. It’s all designed to solve your biggest problem: being invisible online.
Why Your Website Is a Billboard in the Woods
You paid good money for a website. It looks nice. Your cousin’s kid who’s ‘good with computers’ says it’s great. So why isn’t your phone ringing off the hook?
Here’s the hard truth from Angie Cherubini, a website designer who has seen it all: your website is probably a billboard in the middle of the woods.
It looks fantastic, but nobody sees it. Most websites are just digital brochures, sitting there collecting dust online.
Looks good ≠ makes money. They don’t actually do anything for your business.
You Have a Visibility Problem
This is the biggest problem small businesses run into. When a potential customer in your town searches Google for “plumber near me” or “roofer for a new roof,” your competitors show up and you don’t. You’re invisible right when it matters most.
Being invisible means you’re losing business every single day. The jobs you should be getting are going straight to the other guy who shows up on the first page of Google.
A website without traffic is like a work truck with no gas. It looks the part, but it ain’t going anywhere and it sure as heck isn’t making you any money.
All Websites Need Traffic
“Traffic” is just a fancy word for people visiting your website. Simple as that. Without it, your site is useless. You can get traffic in two ways:
- Free Traffic: This comes from things like Local SEO, which helps you rank on Google Maps and in search results. It also comes from getting 5-star reviews and good old word-of-mouth.
- Paid Traffic: This is when you pay for ads on platforms like Google Ads and Facebook Ads to send people directly to your website.
A great website needs a mix of both. Angie Cherubini doesn’t just design websites; she builds the entire system that gets traffic to it. To really understand how to move beyond being just a ‘billboard in the woods,’ it’s worth exploring the difference between traditional vs. digital marketing strategies.
From Billboard to Lead Machine
This is where everything changes. Once you start getting people to your site, you need it to be built to turn those visitors into actual customers. That’s a Lead Machine.
A Lead Machine is designed for one thing: to grab every call, click, and quote request possible. It’s not just a pretty picture; it’s a tool built to make you money.
When your visibility grows, your business grows. It’s that simple. Find out how lead generation websites suck in leads and stop being invisible.
How We Turn Your Website Into a Lead Machine
So, how do we solve that whole “billboard in the woods” problem? It’s pretty simple. We take that invisible website and turn it into a high-performance Lead Machine.
We build you a complete Done-For-You Lead Machine. It’s a system that handles your online marketing so you can get back to work.
Our all-in-one system is dead simple. For a flat $499 a month, you get everything you need to make the phone ring. No long-term contracts, no setup fees, no BS.
What’s in the Box?
First, we build you the Engine: a website designed for one thing—to get you leads. It’s a hardworking tool built to make you money. Every button and every headline pushes a potential customer to call you or fill out a form.
Then, we pump in the Fuel. This is the traffic that gets real, local customers to your website. This isn’t guesswork; it’s a proven combination that’s all included:
- Local SEO: We get you found on Google Search and on the Google Maps “3-pack.” So when someone in your town searches for “plumber near me,” you’re the one they see first.
- 5-Star Review System: We give you a simple way to get more glowing reviews. More great reviews make you the obvious choice and push you higher in local search.
- Google + Facebook Ad Setup: We build and set up your ad campaigns so they’re ready to go. You control the budget and pay the ad platforms directly, so you always know where your money is going.
- Hosting, Maintenance & Support: All done right here in the USA.
This diagram shows exactly how we take a website from being invisible to being a lead-generating powerhouse.
The takeaway is simple: a website only becomes a Lead Machine when you add the fuel—consistent, targeted traffic from things like Local SEO, reviews, and ads.
Digital Brochure vs. Lead Machine: What’s the Difference?
Most business owners have a “digital brochure” when what they really need is a “Lead Machine.” Here’s the difference:
| Feature | Your Old Website (Digital Brochure) | Our Website (Lead Machine) |
|---|---|---|
| Main Goal | Look nice, list services. | Get you leads. Every single day. |
| Visibility | Invisible. Lost in Google’s back pages. | Top of local search and Google Maps. |
| Traffic | Relies on luck and word-of-mouth. | Fueled by SEO, reviews, and ads. |
| Calls-to-Action | Maybe a “Contact Us” page. | “Call Now” and “Get a Quote” everywhere. |
| Reviews | No system to get them. | Built-in 5-star review generator. |
| Result | An online expense. | A money-making asset. |
Our focus is on turning your website from a cost into a profit center. That’s the entire point.
A Complete Done-For-You System
This isn’t just about building you a website. It’s a complete, hands-off system designed to solve your single biggest problem: being invisible to local customers.
You can finally stop stressing about where the next job is coming from and get back to what you do best—running your business. We handle the rest. You can do this, and we’re here to help make it simple.
It’s a straightforward system that lets you focus on your work while we make sure you have jobs to do.
You can explore our entire process and see exactly how we turn your website into a lead machine.
Dominate Every Town You Service
Does your business cover more than one town? Of course it does. If you’re a roofer, plumber, or contractor, you don’t just stop at the city limit sign. But here’s a secret most web designers won’t tell you: one website can’t dominate multiple service areas.
Trying to make a single website rank everywhere is like trying to run your whole operation with just one truck. It can’t be in three places at once. To truly own your market, you need a dedicated website in every town you want to win.
Why One Website Isn’t Enough
Google is all about being local. When a homeowner in Granville searches for “emergency plumber,” Google looks for the most relevant plumber for Granville. Your website, based in Newark, might not even show up.
You’re basically invisible to customers in the next town over. To fix this, you have to lean into localized keyword research and build a real presence where your customers actually live.
“Thinking one website will get you leads from five different towns is like casting a single fishing line and expecting to catch every fish in the lake. You need to put bait where the fish actually are.”
Building a Fleet of Lead Machines
This is where Angie Cherubini, a website designer who thinks like a business owner, flips the script. Instead of one overworked website, we build you a fleet of Lead Machines. More Lead Machines = more visibility = more jobs.
It’s a simple but powerful idea:
- One Machine, One Town: Each website is laser-focused on a single town or service area.
- Local Dominance: Every site is built with local info that screams to Google, “We are the #1 choice in this specific town.”
- More Visibility, More Jobs: Instead of fighting for scraps in one area, you become the top dog in three, six, or even twelve towns at once.
Imagine being the go-to contractor not just in your hometown, but in every profitable town around you. That’s how you stop chasing leads and start having them chase you.
This strategy changes the game completely. You can check out our multi-site packages and build your own 12-Pack of Lead Machines.
Proudly Built and Supported in the USA
When your website breaks and you pick up the phone, who do you want on the other end? Some robot? A call center halfway around the world reading from a script? We didn’t think so.
When you call The Cherubini Company, you get a real person right here in Newark, Ohio. No runaround, no headaches. Just honest help from a fellow American who gets it.
Keeping It All at Home
The Cherubini Company is a family-owned, American business, plain and simple. Angie Cherubini, our lead website designer, and her husband Pat believe in supporting the businesses that build this country. We design, host, maintain, and support every single website right from our office. Nothing is outsourced.
We’re not some faceless corporation. We’re a small business, too—we understand that you need partners you can trust.
This isn’t just a sales pitch; it’s who we are. That’s why we’re so passionate about the benefits of why you should buy websites made in America.
We believe in the Main Street businesses we serve. Our promise is simple: no-BS service, real support, and a commitment to helping you succeed. That’s the American way.
Your Success Is Our Success
Your success keeps our lights on. We don’t hide behind complicated jargon or confusing contracts. We just deliver results because we have to earn your business every single month.
When you work with us, you’re not just a number. You’re a partner. You get direct access to real Americans dedicated to helping your business grow.
Get Started With Zero Risk
We know what you’re thinking. You’ve probably been burned before. Some slick marketing company promised you the world, took your money, and delivered nothing. We get it.
That’s why Angie built our entire service to be simple, honest, and completely risk-free for you. No confusing contracts, no fine print, no BS.
Our No-Nonsense Promise to You
We make this as easy as it gets. It’s a straightforward month-to-month service. You can cancel anytime, for any reason. No questions asked.
This keeps us honest. If we don’t get you results, you shouldn’t be paying us. Simple as that.
The price is honest and upfront: $499 a month with zero setup fees. That’s it. No surprises, no hidden charges, ever.
Working with The Cherubini Company means you have absolutely nothing to lose and a ton of new customers to gain. It’s time to stop worrying about marketing and start talking to more people who want to pay you. This is simple, you can do it, and we can help.
Your Questions Answered
Look, you’re busy running your business. You don’t have time for fluff. Here are some straight answers to the questions we get asked most.
How Long Until My Phone Starts Ringing?
Every town is a little different, but most of our clients start seeing more phone calls and quote requests within the first 60 to 90 days.
Getting found on Google takes a little time, but Angie Cherubini is an expert at getting you off the starting line fast.
Is It Really Just $499 a Month?
Yep. That’s it. No hidden fees, no setup costs, no surprises.
It’s one flat, honest rate for your Lead Machine: the website design, local SEO, our 5-star review system, Google & Facebook ad setup, hosting, and all the U.S.-based support you need. We keep it simple.
A website should make you money, not cost you a fortune. Our pricing is built for hardworking small businesses that need real results without breaking the bank.
Do I Have to Pay for the Ads Separately?
Yes, and this is a good thing for you. We set up and manage your Google and Facebook ad campaigns, but you pay the ad platforms directly.
This gives you 100% control over your ad budget. You can spend as much or as little as you want, whenever you want. You’re in the driver’s seat.
What Happens If I Want to Cancel?
If you decide our service isn’t for you, just let us know. There are no long-term contracts.
Because our websites are part of a complete system (hosting, updates, support, etc.), the site itself doesn’t transfer over. But you’re never locked in and you’re free to go at any time. We believe we have to earn your business every single month.
Ready to stop being invisible and start booking more jobs? The team at The Cherubini Company is ready to build your Lead Machine.
